Analysis Of Short Video Marketing Strategy Of 2019 World Table Tennis Championships In Budapest

Internet has no entrance and no exit,but it is full of entrance and exit.In the era of Web 1.0,users can only passively accept services from the Internet.In the era of Web2.0 and Web3.0,Internet services began to favor users' preferences and feedback.The era of web4.0 is the era of digital explosion.The barrier of information island is broken,the speed of information flow is accelerated,the marketing platform is more professional,and the Internet service is generalized.From Web1.0 to web4.0,the relationship between Internet and users has experienced a magnificent leap from one-way transmission to two-way interaction and then to multi-directional communication.Recently,the addition of 5g is even more a boost to users' online life.In 5g environment,each user is a closed marketing ecosystem,enjoying their own exclusive interactive platform,information push,feedback channels and other one-stop services,and information is spread in two ways between users and marketing parties.At the same time,there are many intersections and interactions between each individual ecosphere,to jointly build an overall one-stop marketing ecosphere.In the era of mobile Internet,the Internet has created a very free space for users to exchange sports events.The mobile applications of sports events are springing up rapidly.Among them,short video of sports events stands out in many mobile competitions and becomes the most popular mobile applications.This paper aims to discuss the short video marketing strategy of sports events in the wave of mobile Internet.This paper uses literature,logical analysis,empirical analysis and comparative analysis,based on the perspective of mobile Internet,on the basis of defining the related concepts of sports event short video,combing the development track of sports event short video in the past decade;using PEST analysis,from the four factors of politics,economy,society and technology,analyzing sports event short video in mobile Internet The motivation of daineng's development;explore the marketing value of sports event short video from three dimensions of sports event,short video and users;then take 2019 Budapest World Table Tennis Championships as an example to explore its marketing strategy in five aspects of platform,production,content,packaging and interaction;and according to this,explore the development path choice of sports event short video in the future.Research findings: in the era of mobile Internet,short video is a new product form of visual communication of sports events,and sports event short video is a marketing based on integrated communication.Its marketing battlefield is inclined to social media platform,and always adhere to the high-quality exclusive content as the trump card of marketing.In the future,under the role of mobile Internet,sports event short video marketing should start from the following four aspects: Digital layout,upgrading user portraits;rights transfer,reshaping role functions;event focus,improving function demands;platform extension,mining experience contact.