Research On Fan Groups' Cognition Of Chinese Professional Football Club Culture

On February 27,2015,the "Overall Plan for the Reform and Development of China's Football" was considered and approved by the Central Leading Group for Comprehensive Deepening Reform at the Tenth Meeting(hereinafter referred to as the Plan),as the "Chinese Football Medium-and Long-Term Development Plan(2016-2050)" "(Hereinafter referred to as" planning "),the promulgation of the plan is of great significance for China's football career from the planning stage to the practical stage.The plan released on April 6,2016 divided the development process of football in China into different cycles in order to achieve different set goals and ultimately achieve great progress in China's football career.The active guidance and support of the football cause at the national macro level shows that football The development of sports events is of great significance to the development of our country in the new period,and the accumulation of deep football culture and intangible wealth through the active development of football has an important role in enriching China's sports culture and enriching the realization of football culture.This article is to understand the culture of professional football clubs.Connotation and extension,to explore the current status of fan clubs' awareness of China 's professional football club culture,so as to more scientifically guide the professional football club 's cultural construction and management work based on the results of the research and conduct research on related issues.This article uses the literature method to first systematically sort out and summarize the related concepts to define the concepts related to the research content,and to make assumptions about demographic variables,the environment,the relationship between individual cognition and the behavior of fans,etc.Cognitive theory determines the research model of this article,then determines the research dimensions of this article and the questions related to the questionnaire based on the existing research content.Second,it uses statistical methods to statistics the questionnaires of the interviewed fans.Statistics,one-way analysis of variance on relevant information and the behavior of fans,and regression analysis of multiple cognition and behavior,environment and fan behavior,and individual cognition and environment and fan behavior with multiple regression analysis to obtain the corresponding research conclusions.According to the survey,the following results are obtained.At present,the majority of fans in our country are male and most of them are young and middle-aged groups.Most of the fan groups have stable living conditions and economic sources.Age,income,education,self-efficacy,and results expectations cause behavior Significant impact;the opinions and comments of others can also have a significant impact on fan behavior.According to the analysis,the behavior of the fan group reflects significant differences according to different basic demographic variables.The behavior of the fan group is positively affected by self-efficacy and results expectations;only other people's opinions and evaluations can positively affect environmental factors.Affect the behavior of the fan base.According to the corresponding survey results and research results,this article proposes the following suggestions from the perspective of fans,the perspective of football sports and the perspective of the competition system to segment the fan market and expand the range of potential fans;attach importance to the student fan group and cultivate the core fan group;Further increase cross-regional exchanges.