A Research On The Chinese Mobile Game Industry From The Perspective Of International Communication

The mobile game industry has flourished in the era of smart phones,and the global mobile game industry has expanded in size,making it the highest share in the game industry.Under the circumstance of external communication,the scale of China's mobile game industry has continued to grow,and the export of Chinese mobile game products has made great achievements overseas.In 2016,China's mobile game industry achieved a trade surplus of 2.89 billion Yu an.In 2018,China's mobile game industry's overseas revenue exceeded 7 billion US dollars,ranking first in the world.The mobile game industry as a pillar industry of Chinese cultural service export trade can bring economic,political and cultural benefi ts.China's mobile game industry has direct advantages and indirect advantages in the field of international communication: First,the development of global mobile technology and the improvement of China's external communication mechanism directly provide guarantee for the transmission of Chinese mobile game industry;Second,the state attaches importance to the Chinese mobile game industry.Developing and improving the policies and laws and regulations related to the mobile game industry,and have rich experience in Chinese mobile game companies,directly promoting the overseas development of China's mobile game industry;finally,the promotion of China's comprehensive national strength indirectly provides political,economic and cultural support for the Chinese mobile game industry.However,the further development of China's mobile game industry is facing difficulties.The growth of China's mobile game industry is slowing down and the concentration is low.The Chinese mobile game products that are exporte d overseas are in a “old games are strong,new games are weak” pattern,which is not conducive to the Chinese mobile game industry's sustainable development;the geographical scope and quantity of overseas users are limited.Based on the analysis of China' s mobile game industry model under the perspective of international communication,the reasons for the current predicament are: in products,lack of professional talents in China's mobile game industry,and the lack of adequate development and utilization of ethnic resources and improper framework construction;At the level of vendor operation,the concept and method of overseas operation are improper,and the profit model and structure are single.In the objective environment,international discourse hegemony and monopoly of game giants limit the transmission channels of Chinese mobile game products;the effect level of communication,cross-cultural communication affects the effect of communication,the lack of the establishment of the Chinese mobile game industry communication effect system is not conducive to the long-term operation of the Chinese mobile game industry in overseas markets.In order to promote the further development of China's mobile game industry in overseas markets and enhance its international communication capabilities,this paper addresses the problems and causes of the Chinese mobile game industry,proposes coping strategies from the national and enterprise levels,attaches importance to personnel training,and establishes international communication effectiveness evaluation system to build a comprehensive long-term operating system for Chinese mobile game industry.