A Study Of The 2019 London Marathon Television Report

As the carrier of marathon events,live TV broadcasting has become one of the most popular and main modes of communication,but because of the characteristics of marathon events,such as long competition time,large number of participants and large space mobility,it is inevitable that live TV broadcasting has caused great difficulty.So,how to show the audience a large number of runners in the live broadcast for several hours through the narrative language and pictures of live television broadcasting,and how to realize the integration of competitive sports,urban landscape and humanistic spirit,and how to effectively attract the audience's attention are all the manifestations of the level and ability of the live television broadcasting team.Through literature review,content analysis,case analysis and data analysis,this paper takes the live TV broadcast of the 2019 London Marathon as the research object,analyzes the characteristics of its commentary and picture coverage,and summarizes the characteristics of the live TV broadcast of the London Marathon and its enlightenment to China's live TV broadcasting of the Marathon.The paper first defines the concept of marathon and live TV broadcasting of sports events,and then expounds the relevant information of London Marathon,including event profile,historical evolution,event positioning and characteristics of the event.The core part of the paper is the analysis of the London Marathon live television,first of all,the style and orientation of its live,mode and form are described,followed by the analysis of live content,including text and screen two parts.The commentary of London Marathon is characterized by the high level and professionalism of the comm entators;The language is clear and fluent,humorous and witty;The team has a clear division of labor and coordination.The effect of live picture is reflected in the variety of picture content and flexible switching;The picture is stable and the shooting mode is diverse;The lens transition is natural and the angle is diverse.Through the analysis of the content of live television,summed up the characteristics of the London Marathon live television,including rich content,the main body,diverse ways;The camera language is rich and the media narrative is strong;Pay attention to humanistic care,public welfare theme is distinct;Make full use of multimedia platform for interaction.Finally,in view of the current situation of live television broadcasting of marathon events in China,this paper puts forward some feasible suggestions,including enriching the content and form of live broadcasting,reflecting the integrity and inclusiveness of reporting;Pay attention to the talent training and team building of marathon live TV broadcasting;Enhance the story creativity of marathon live TV broadcasting and embody humanistic care;Pay attention to the multimedia interaction of live broadcasting,and realize the diversified dissemination of marathon events.