Research On The American Image Presentation Of Sina Weibo Platform From The Perspective Of Public Opinion

This research takes Sina Weibo as the research platform,through the investigation of Weibo information,the main body of information dissemination and the public opinion attitude of Weibo netizens,expounds the current quality of the overall public opinion ecology in China,and reflects on the problems found,and puts forward improvement strategies.At the same time,through crawling the micro blog information of relevant events,this paper studies how the new media platform of China presents the image of the United States,and puts forward corresponding optimization suggestions for the current problems of China's external communication.In this study,five events with high degree of public opinion discussion will be selected as the research objects,including "Ren Zhengfei's response to the US ban on Huawei","The 91 st Academy Awards ceremony held in Los Angeles","Huawei claims that the package has been transferred to the US by FedEx","Trump will declare the United States into a national emergency","The US House of Representatives voted to pass trump impeachment clause",and pyth will be used as the research object On crawler technology crawls relevant data,and arranges the obtained data into a description framework including microblog publisher,microblog publishing time,number of microblog fans,whether microblog users have authentication and authentication type,microblog text information and its likes,forwarding amount,comments,top 9 microblog comments.This paper will start with the descriptive statistical analysis of micro blog information,the analysis of communication subjects and the text analysis of micro blog information and comment information,and use SPSS statistical analysis software to process and analyze the relevant data.Through empirical research,it is found that in terms of public opinion quality,microblog bloggers with a high number of fans can indeed drive the increase of microblog information comments,but their influence on praise and forwarding is relatively weak;some online opinion leaders with a high number of fans have evengreater influence than government microblogs;although there is a significant correlation between microblog personal identity authentication and user behavior,but they are relatively weak The weak correlation shows that the public opinion ecology in China is in a good situation as a whole.Microblog users are more rational and professional when facing problems,and the number of users who willfully vent bad emotions is decreasing.In the aspect of American image presentation,through the analysis of microblog texts,this study finds that sina microblog netizens still focus on national interests in the face of American events,and with strong nationalism and patriotism,they have feelings of "criticism,suspicion,stinginess,selfishness" towards the American government,and see the dark side of political party intrigue However,for American citizens,Chinese microblog users have seen their spiritual state of freedom,optimism,self-confidence,fearless failure and brave pursuit of dreams,thus forming a complex and unified image of the United States.Based on this,this study proposes that government departments and mainstream media should adopt the expression methods that are popular with the public to transmit information;government departments should strengthen the ability to interact with the public,cooperate with microblog opinion leaders when releasing information;mainstream media and new media platforms should timely guide public opinion and improve the media literacy of Internet users Optimization suggestions.In view of China's external communication,this paper puts forward that China's external communication media should effectively improve the ability of using new media to disseminate information,and actively set topics for foreign audiences;China should strengthen cooperation with local network opinion leaders,from official communication to public communication;When our country carries on the external dissemination,we should adopt the way that foreign users like to see and hear,turn the passive into the active,let them take the initiative to obtain information and other relevant suggestions.