| Fishing and hunting culture is a cultural awareness gradually formed by the people of Chagan Lake during long-term fishing and hunting production activities.It has become the unique cultural symbol of Chagan Lakers,bearing the real life scene of Chagan Laker people,such as production and labor,folk customs,fitness and entertainment,religious belief,etc.Protecting and inheriting Chagan Lake's fishing and hunting culture can not only greatly promote the sustainable development of Chagan Lake's eco-tourism industry chain,but also better meet people's demand for ice and snow leisure sports activities.Taking the fishing and hunting culture as the research entry and the guiding opinions of the general office of the State Council on accelerating the development of fitness and leisure industry as the research background,this paper makes an in-depth study on the ice snow leisure sports tourism under the fishing and hunting culture of Chagan Lake by using the methods of literature,questionnaire,interview and SWOT analysis.According to the current situation of Chagan Lake tourism development,this paper summarizes the advantages,disadvantages,opportunities and challenges of the development of ice snow leisure sports tourism in Chagan Lake by SWOT analysis.Through matrix analysis,the advantages+opportunities(so),advantages+threats(st),disadvantages+opportunities(WO),disadvantages+threats(WT)are integrated and analyzed.Through the collaborative solution of internal and external factors,we can make more reasonable development strategies.This article proposes a more comprehensive solution to the development of Chagan Lake ice and snow leisure sports tourism,and promotes the development of Chagan Lake tourist attractions.The conclusion is as follows:(1)Under the trend of integration of fishing and hunting culture and ice snow leisure sports tourism,Chagan Lake has initially formed the scale of ice snow leisure sports tourism by virtue of its rich ice and snow resources,profound cultural heritage,unique fishing landscape,national policy guidance and strong media publicity.However,there has not yet formed a relatively perfect ice and snow leisure sports development model,and there are still some deficiencies in government capital investment,infrastructure construction,and ice and snow talent deployment and so on.(2)Chagan Lake takes the fishing and hunting culture as the core,sports and leisure as the support,tourism as the communication,which can show the characteristic culture of Chagan Lake,integrate the leisure sports to meet the modern people's lifestyle,and advocate the sustainable development of green eco-tourism.Through the trinity of integrated development mode,an ecological,healthy and sustainable Chagan Lake tourism industry chain will be constructed. |