Ice And Snow Tourism In Hebei Province Characteristic Brand Building Research

With the rapid development of our country economy, people’s life quality constantly improve, fitness, entertainment, leisure has become the mainstream in the modern life, even the cold winter also can not hold up against the enthusiasm of the masses. since the implementation of south north ice exhibition in China, all over the country have to carry out the ice and snow sports, at the same time of ice and snow sports people also gradually formed the mainstream of winter leisure, fitness, entertainment, and winter snow and ice movement is more and more popular among the masses. to develop northeast China as an example, the early earlier ice-snow tourism project development, and has become a local characteristic tourism brand. Under the circumstances of ice and snow sports in hebei province also introduced some new travel policy actively, card. in 2016, hebei province issued "during the period of" much starker choices-and graver consequences-in "hebei will accelerate tourism development to develop the leisure tourism products, improve the tourism industry facilities, we will focus on developing tourism, and introduce a batch of high-quality goods line brand, to speed up cultivating real swim, swim, ice and snow in the mountains, the Great Wall Tours and other travel products. win the bid of the 2022 winter Olympics, let love ice and snow all over the world people to understand the culture of ice and snow sports, ice and snow and ice and snow and ice project has brought new opportunities to the development of hebei province.Characteristics of ice-snow tourism brand to promote the local economic growth, but also help to spread the local characteristics. Snow and ice characteristic brand mainly by ice and snow and ice and snow culture industry, the development of ice-snow tourism is good for the tourism industry in hebei province and cultural development and perfection. Strengthening talent training, perfecting the management mode of ice and snow, raises the service level, grasp the market opportunity, develop the market development strategy, cultivate the characteristics of ice and snow tourism brand in hebei province.This article through to the typical three ski resort in hebei province as the research object, using the literature material law, questionnaire survey, mathematical statistics method, expert interview method, field survey method and so on several ski resorts of hebei province by data collection and field investigation, of snow and ice field facilities construction, culture, brand characteristics, transmission methods, the basic information of the consumers and ice field operating status quo investigation, summary and analysis. experience at home and abroad for reference, strengthen government support and management, attaches great importance to the ice and snow tourism talent development, the innovation of ice and snow culture, actively develop folk customs tourism product characteristics and the integration of ice and snow, strengthen the brand marketing strategy, learning at home and abroad of ice and snow tourism brand building mode, set up own brand of ice-snow tourism industry in hebei province, improve industry competitive power, ice and snow provide effective basis for ice and snow tourism brand in hebei province and spread.