Research On Rural Image In “Kuaishou” Qingliu Country Short Video

When the industrial revolution changed people's way of life,the connection nature of Internet technology led to the crazy growth of social media,and the emergence of short video platform in the nature of social media.People were recording their living conditions,but also spreading their own cultural concepts.Under the "long tail effect",the "Kuaishou" short video,which takes the village short video as the main carrier,stands out in the crowd.Today,when the village cul ture presents the danger of homogenization and marginalization,its arrival lets people see the possibility of the revival of local culture.This paper aims to study,after the state of government regulation,what kind of rural image is presented by the mushrooming Qingliu village short video,and what such rural image means.In order to answer this question,this paper is divided into three parts :(1)under the impact of modernity,what is the difference between the rural image presented by Qingliu rural short video and the rural image in the previous urban impression? Why are they different and how are they affected?(2)what is the logic of rural short video? What are the reasons for the rural image with urban flavor?(3)what problems are exposed by the rural image constructed by the short video? How does it relate to the real world? Are the problems related to the marginality of the rural subject?The research found that under the influence of government regulation and platform control,the rural image in Qingliu rural short video bid farewell to the stigmatization,presenting as the rural material image dominated by rural landscape,rural life and rural characters and rural spiritual image dominated by rural culture.This paper argues that short video constructs rural image through scene,performance and sound.In terms of scenes,short video reproduces rural symbols through the reality of rural space and the metaphor of rural costumes.In terms of performance,the image of rural characters is presented through the identification of their own subjectivity and their own simple communication behaviors.In terms of sound,sound contributes to the integrity of the picture.The extension of rural space is completed through language,music and sound.However,in the process of spreading the rural image,there are some problems such as false creation to satisfy the supervision and flow,ignoring the rural public issues and content discomfort caused by excessive reality.Based on this analysis,this paper believes that the platform needs to encourage the creation of authentic rural culture-related content,and the government should allow the discussion of public issues,so as to alleviate the problem of rural image in short video.