Rural Utopia: Research On Li Ziqi's Rural Space Reproduction In The Era Of Short Videos

With the technical progress of mobile clients,the development of short video flourished,graphic reading material replaced video reading material,short video App became the main App used by modern Internet users,and the era of short video was dawned.Nowadays,the short video market is in a state of stagnation.People's attention has shifted to the countryside due to post-industrial nostalgia,and various styles of rural short videos have emerged.This paper takes the short video of Li Ziqi,a"rural netizen",as the object of study,and uses "spatial practice","spatial representation" and "representation" in Levy's theory of spatial production as support.This thesis analyzes the process of recreating rural space in Li Ziqi's short videos using the concepts of 'spatial practice','spatial representation' and 'representational space' in Levy's theory of spatial production,and explores the deep-rooted reasons behind the creation of rural utopias in Li Ziqi's short videos.The paper concludes with a discussion of the proper use of media technology for rural space.The use of media technology will contribute to the good development of rural space and restore the real image of rural space.The image of the countryside in rural short videos is on the negative side,and the image of the countryside has been stigmatised by the prevalence of "rustic countryside" on short video platforms.Against this backdrop,Li Ziqi has created a "utopian" rural space in his short videos,catering to the audience's beautiful imagination of the countryside and standing out among rural short videos.The first chapter introduces the main contents of Levi's spatial production theory and Li Ziqi's basic information,and compares the current research results on Levi's spatial production theory,rural short videos and Li Ziqi.The second chapter combines the concepts of "spatial practice","spatial representation" and"representational space" in Levi's spatial production theory to analyse the process of Li Ziqi's spatial reproduction in the countryside.The analysis reveals that in his short video,Li Ziqi uses the physical rural space,rural labour and rural habits as the basis for his spatial practice,and represents the rural space through scene symbols,emotional symbols,cultural symbols and camera discourse,with the final representational space being the rural utopia in the short video.This space is formed under the influence of capital and audience,and can Appease the mind,but at the same time this space has the problem of deviating from the real countryside and commodifying rural space.The third chapter delves into the reasons for Li Ziqi's rural utopia:from a social perspective,the media's over-presentation of the "rustic countryside" highlights the distinctiveness of the rural space in Li Ziqi's short video and attracts the audience's attention;the expansion of the city triggers urban anxiety,and urban people's desire to escape reality and live in nature becomes the reason for Li Ziqi's rural utopia.Li Ziqi's countryside utopia is a psychological condition for its creation;the support and promotion of capital makes Li Ziqi's countryside utopia more exquisite and beautiful,and becomes the economic basis for its creation.Capital and the media process and reproduce the real countryside as raw material,giving it symbolic value and selling it to consumers as a consumer product,while consumers regard the rural space as a commodity as the real rural space,thus creating a false perception of the countryside.Chapter 4 summarises some of the problems with current rural short videos based on the above analysis:the content is out of touch with reality,the industry lacks regulation and the audience is not rational enough.In order to improve these problems and promote the healthy development of rural short videos,the article concludes with suggestions for making media technology better serve the countryside and restore the real rural space from the perspectives of the countryside,the state,the platform and the audience.This article mainly adopts the case study method and textual analysis method.With the rapid development of media technology,rural spaces are taking different forms in the media,but there are some issues that need to be addressed.It is hoped that rural spaces will make better use of media technology,uphold mainstream values and improve their credibility.