The Development Research On Fitness Qigong Industry In Fujian Province From The Perspective Of Supply Side Factors

Fitness Qigong is an excellent national traditional Chinese sports which is required by people's health.With the continuous deepening of the supply-side structural reform,the gradual implementing of the “Healthy China” strategy,and the introducing of “the 13 th Five-Year Plan” of the sports industry,Chinese sports industry will have so many great opportunities for development,so will Fitness Qigong.From the perspective of supply side factors,this paper aims to study the development on Fitness Qigong industry in Fujian Province in order to further solve its existing problems,which finally promotes its healthy and sustainable development.This paper applies methods of documents,interviews,questionnaire,logic analysis and mathematical statistics to clarify the basic structure of supply side factors and the logical framework of Fitness Qigong industry.And this paper analyzes the development status of Fitness Qigong industry in Fujian Province which shows that its development is in beginning stage,and faces problems of incomplete systems,poor policy support,unbalanced industry development,narrow development prospects,low industrial integration,and the unbalance of supply-demand and short supply which caused by simple industrial supply,lack of effective supply and strong demand.From the perspective of supply side factors,this paper aims to study the development on Fitness Qigong industry in Fujian Province in the following aspects.Firstly,do research on the basic situation of supply side factors of Fitness Qigong industry in Fujian Province,the data obtained by doing questionnaire and data analysis on its “condition assessment”shows that the conditions of all supply side factors of Fitness Qigong industry in Fujian Province is not optimistic,and facing problems of funds shortage,weak supply of scientific and technological innovation,insufficient fields,employees supply in small-scale and low-level,and the lack of effective institutions.Secondly,do analyze and research on the importance,cognitive judgment,and promotion strategy of all supply side factors of Fitness Qigong industry in Fujian Province to find that in order to further develop the Fitness Qigong industry in Fujian Province,the supply of the effective system and the fund in Fitness Qigong should be firstly strengthened,and then the supply of the effective employees,scientific and technological innovation,finally the supply of the effective sporting fields.