Research On Intergenerational Rural Communication In Kangba Tibetan Area In The Context Of Mobile Internet

Since the emergence of the new mobile Internet media represented by smart phones,the communication environment has changed greatly.The information communication research in Tibetan areas of Kangba is mostly domestic research and mostly focuses on the media and influence of mass communication,ignoring the research on intergenerational communication in Tibetan villages.This article is limited to the context of the new mobile internet media,combined with the theoretical research of communication and sociology,and borrowing the logic "new media-new scene-new behavior" of the media situation theory to explore the rural intergenerational communication in the Kangba Tibetan area under the new mobile internet media:(1)for Kangba Tibetan areas represented by smartphone mobile Internet new media contact condition is?(2)The scene of rural intergenerational transmission in Kangba Tibetan area has been reconstructed? What are the characteristics of the reconstructed rural intergenerational transmission scenes in Kangba Tibetan areas?(3)What changes have taken place in the behavior of rural villagers in the Kangba Tibetan area as a result of the reconstructed inter-generational transmission scenes in the villages?(4)What is the impact of a series of changes from the new media to the new scene and then to the intergenerational transmission of new behaviors on the rural society in Kangba Tibetan areas?Jiagenba Township in Kangba Tibetan Area is selected as the case study object.Jiagenba Township is located in the southwest of kangding city in Ganzi Prefecture,Sichuan Province,90 kilometers away from the county seat.It is a township under the jurisdiction of kangding city and belongs to the Kangba language family.It is a semi-agricultural and semi-pastoral area.In the specific research process,the research method of participatory observation and in-depth interview was used to conduct in-depth research on intergenerational transmission in Jiagenba Township.Through research,it is found that the rural society in Jiagenba is being constantly impacted by new online media.Smartphones have become the "main carrier" of intergenerational communication in the rural society.Beyond time and space,they have helped the grandparents,parents and children in the rural family to establish new information exchange and formed a new communication scene.New social behaviorshave emerged in this new intergenerational transmission scenario: first,the information transmission behavior in the intergenerational transmission scenario has changed from one-way to two-way flow;Secondly,the widespread use of mobile Internet media has brought rural families a "playground" stage.Thirdly,the emergence of mobile Internet media has changed the consumption behavior and consumption concept of Jiagenba rural families to some extent.Finally,some Tibetan rural religious activities have also seen a scene shift from offline to online.A series of changes from the new media to the new scene and then to the intergenerational transmission of new behaviors have exerted a subtle influence on the development of rural society in Jiagenba Township.The main impacts are as follows: 1.The increase in the direction of information dissemination has not only brought about the shaping of the concept of family equality,but also brought about the social participation of future generations and the "reverse socialization" of grandparents and parents,which is conducive to the modernization of rural society.2.In the process of changing multiple social behaviors,the mobile Internet media is rapidly permeating into the ideology of rural family society in Kangba Tibetan area,which challenges the authority of grandparents and parents and brings about diversified values and value forms for family members.3.With the popularization of mobile media in the rural society of Kangba Tibetan area,contradictions,conflicts and over-reliance have also been brought about.