Research On The Application Of The We Chat Public Account Of The Counselor In The Ideological And Political Education Of College Students

The "Opinions on Strengthening and Improving the Ideological and Political Work of Colleges and Universities in the New Situation" issued by the State Council of the CPC Central Committee states that "the construction of the carrier of ideological and political work on the Internet must be strengthened and ideological and political education be carried out using the expressions preferred by college students." With the rapid development of information technology,in the new situation,how to occupy the commanding heights of information dissemination and seize new positions in network ideological and political education is a question that college ideological and political education workers should pay close attention to.The WeChat public account of college counselors is changing the traditional way of disseminating information.As a new platform for college students' online ideological and political education,it is playing an increasingly important role.Actively exploring the application of the counselor's WeChat public account in the ideological and political education of college students is of great significance to enrich the theory and practice of ideological and political education.This article focuses on the application of the WeChat public account in the ideological and political education of college students.The literature analysis method,questionnaire survey method,case analysis method,and interdisciplinary research method are adopted.Through a large number of literature readings,the relevant literatures were summarized,the concepts of the WeChat public account of the counselor and the ideological and political education of college students were combed,and the theoretical basis and significance of the application of the WeChat public account of the counselor to the ideological and political education of college students were analyzed.Through case analysis,the status and functions of the WeChat public account of the counselor were studied.The questionnaire survey was used to analyze the results of the questionnaire.It was found that the main factors affecting the ideological and political education function of the counselor's WeChat public account were the insufficient attention of colleges and counselors,the constraints of the college studentgroup itself,the lack of rich platform content,and the lack of professional operations team.Finally,according to the existing problems and reasons,and combined with the successful experience of other facilitators' WeChat public accounts,the five-point optimization measures for the application of the facilitator's WeChat public accounts in the ideological and political education of college students in the context of the "Wei" era were proposed:Expand the influence of the counselor's WeChat public account among college students,and seize the "micro" position of ideological and political education;Strengthen education and guidance for college students,and consolidate "micro" forces;Enrich the ideological and political education content of the WeChat public account of the counselor and integrate it into the "micro" life;Optimize the form of ideological and political education of the counselor's WeChat public account,and enhance the "micro" effectiveness;Complete the establishment of a strong facilitator WeChat public account operation team to build a "micro" team.