A Media Study On The Event "Alxa Hero Meeting"

The article focuses on an automobile cross-country event called "Alxa Hero Meeting" that is held in Alxa,Inner Mongolia,and the media activities are the object.The author pays attention to "the 14 th Alxa Hero Meeting in 2019",and also traces back to the first eight meetings in Alxa.The author uses field survey methods to conduct surveys at the media team office and the venue for the event not only as a staff member but also a social tourist.Combined with the Media event Theory,Media Convergence Theory and Concept of Development Communication,the article attempts to explore the communication problems of the "Alxa Hero Meeting" that emerge from the frontier ethnic regions under the convergence of media,which is also the purpose of this paper.One of the opinions of this article: "Alxa Hero Meeting" is a media event that is manufactured and constructed by the media,meanwhile the media has played an important role in promoting "Alxa Hero Meeting".The "Alxa Hero Meeting" is an activity organized and planned by the media with the propaganda destination after it has been positioned and given meaning by the local government.By interrupting the conventional arrangements,it is transmitted,received and celebrated by the audience.It includes connotations of media events that have high influence,advanced plan of the media,a monopoly role and encouragement of audiences' participation.Its formation process has gone through three stages of event planning and production,event output and dissemination,and event reception and reaction.The article analyzes media event's types,processes and effects as the "Alxa Hero Meeting" is a media event.In addition,the author's analysis of the characteristics of the locality of the "Alxa Hero Meeting",the comprehensiveness of various media's participation and the process according to the production also run through this study.Another view of this article: Although the "Alxa Hero Meeting" is a media event and it is influenced by media,the development of the "Alxa Hero Meeting" does not stop there.There are more complex social causes that are the communicationenvironment of national media integration and the request of ethnic regions to develop local economy through cultural communication behind the Meeting.The author places the "Alxa Hero Meeting" in the ethnic region in the context of media integration in China,combined with the actual situation and particularity of Alxa area,and uses the Concept of Development Communication to explore the multiple causes of the "Alxa Hero Meeting".This is also an innovation of this research.Based on this,the main contents of this article are that the background of media convergence provides the "Alxa Hero Meeting" with development opportunities.And under the background of the media convergence,the "Alxa Hero Meeting" emerges and grows gradually.With the emergence of the "Alxa Hero Meeting" as a media event,the power of its cultural dissemination has become a local economic development force and it will also become a feasible path for Alxa to seek development in the future from the perspective of Concept of Development Communication.This paper has certain research significance.In theory,in the national environment of media integration,media research in ethnic areas is helpful to summarize the law of minority media development and its relationship with public opinion guidance.In reality,the paper provides suggestions for the development of "" Alxa Hero Meeting " " in the era of all media,trying to make the festival of this ethnic area serve the local better in the future and give full play to the role and mission of media in promoting the development of ethnic areas.