Research On The Countermeasures For The Innovation And Development Of College Campus Media In Jilin Province Under The Background Of Media Convergence

With the continuous development of the media industry and continuous improvement of network technology,media convergence has received more and more attention,and college campus media have also begun to try media convergence.Through the research on campus media communication in colleges and universities in Jilin Province,we will explore the countermeasures for the innovation and development of campus media in Jilin Province colleges and universities,enhance the ability of college campus media in Jilin Province to tell the stories of Jilin colleges and universities,and build the mainstream public opinion field on college campuses in Jilin Province.This paper uses questionnaire survey and interview methods to select 10 college campus media in Jilin Province to investigate their development status.To understand the current development trend of campus media in these 10 colleges and universities through investigation,and analyze the current situation and results of the integration of campus media in 10 colleges and universities in Jilin Province based on this.The campus media of colleges and universities in Jilin Province are actively constructing an all-media communication matrix.Based on the We Chat official account and Weibo,they have actively opened multiple new media accounts to cover the audience in all aspects.At the same time,some problems in the integration process of campus media in colleges and universities in Jilin Province were discovered: the concept of campus media team integration is not strong;the communication positioning is not clear;the media organization and operation are in their own way;the lack of original and characteristic communication brands;insufficient funds to achieve technical benefits Ability;lack of professionalism in personnel training,etc.Based on the current development and existing problems of campus media in colleges and universities in Jilin Province under the background of media integration,this paper puts forward the countermeasures for campus media innovat.