Study On Marketing Strategy Of QJ Company Service

Electronics industry is a important domain of our country.Entering 21 century,with China's accession to the WTO,increasingly high degree of internationalization,the Electronics Industry has gained rapid development in China,which Printed Circuit Board(PCB)is a foundational and important product of electronic components.But due to complex production processes of PCB and its wide varieties,PCB after-sales problems inevitably turn up on assembly lines of every assembly enterprises.Therefore,development of PCB service corporations has been changing with each passing day.QJ company is such a PCB service corporation.This article to improve the QJ company's market competitiveness,a detailed analysis of QJ company's marketing strategy.The first chapter discusses the research background and the significance,the related theory and research ideas and methods.The second chapter introduces the background and the company operating company general situation,company marketing organization structure.The third chapter through the analysis of external environment,from the QJ company's marketing present situation,using the SWOT analysis tool,through a variety of evaluation methods,to combine theory with practice,to find QJ company facing opportunities and threats,the contrast obtains QJ company actor,inferior position.By the Potter five forces model analysis tools,analysis of the company's competitive environment.Finally,the article on the company's internal environment analysis,pointed out the main problems existing in the company.In the fourth chapter,through to the QJ Corporation's service orientation,and the PCB industry to make market segmentation.According to the PCB of the characteristic of service industry,using marketing mix theory 7PS,according to QJ company's actual situation,to develop QJ company's marketing mix strategy,using chart method,comparative analysis and other research methods,research on product strategy,pricing strategy,channel strategy,personnel strategy,quality control strategy,visual demonstration strategy and promotion strategy formulation,the company marketing strategy for the implementation of safeguard measures.