Enterprise-class Mobile Instant Messaging Product Design Take Kuaile Pingan As An Example

With the continued maturation and development of the Internet,the widespread adoption of mobile Internet devices,people in all various filed are accustomed to using the mobile phone to communicate and entertain by all types of instant messaging tools,which have a profound impact on the people's lifestyle.Focusing on the company's internal and working situations,considering the company's information security and business demands,many companies do not allow employees to use the personal instant messaging tools on the market to communicate their work.Different companies have different business segments and cultural atmosphere,which determined on different instant messaging products used.Therefore,many companies urgently need instant messaging products that match their own genetic and cultural characteristics.On the market,most of the enterprise instant messaging tools are desktop-based.The perfect degree and industry fit of the products are still far from satisfactory,meanwhile,most of them lack the targeted customized function modules.The topic of the paper originated from one of the projects that the author participated in during the internship in the XDC department of Pingan Technology Company – Kuaile Ping An Mobile App.The product serves as a mobile office assistant,supporting the use of mobile phones,PCs,and i Pads,as well as providing three modules for communication,office,and service.Based on the above background,the paper will take the i OS mobile app of Kuaile Pingan(an internal development of Pingan Group,currently not yet open to the external authority interface)as an example to focus on the detailed process of the author's participation in the revised IM module.The author mainly works on the following part of the paper:1.Sort out project requirements and user definitions;2.Using user interviews and data collation to research and dig real user needs in the first site;3.The design analysis of module function points and framework design as well as page flow design;4.Focus on explaining the interactive prototype design process audio and video,deletion after reading,time-limited chat,and long-time voice input;5.Perform usability testing and post-iterative work.The development logic of the product and methods for mining user needs in the Ping An product provide a positive and effective solution for designing and developing enterprise-class internal IM products of the same type.On the premise ofensuring the safety of corporate communications information,it provides users with a good experience,greatly enhances the efficiency of communication among internal employees,and ultimately,it becomes an indispensable part of the company for continuous and rapid growth.