Research On University's Construction Of WeChat Public Platform For Ideological And Political Education

Colleges and universities are not only the talent pool and incubation center of socialism,but also the key area of ideological and political education.With the development of science and technology,new media,especially smartphone media apps,has been the daily item of college teachers and students.Among those apps,universities' WeChat platform is an important way for students to obtain information.WeChat platform provids new communication platforms for college students with its convenience and immediacy,built a new service system,and also enriched the campus cultural life.It also bring more methods for ideological and political education.With the use of WeChat public platform,it's exploration of the construction and operation methods are also deepening.It is particularly urgent for universities to use WeChat public platform to strengthen ideological and political education.College students are the country's future main force and WeChat public platform is one of the most important means for college ideological and political propaganda.It not only results the effect of ideological and political education,but also influence the development of the Socialism with Chinese Characteristics.At present,WeChat public platform's construction is still under exploring.This paper's author researched the development status of WeChat public platform and make the current problems clear by data analysising and other research means and then find the effective ways for ideological and political education in universities.At present,theoretical discussion on the construction of WeChat Platform for Ideological and Political Education in Colleges and Universities is still underway.This paper includes 3 parts: introduction,body and conclusion.The introduction explicates the significance of the research topic and shows domestic and foreign research status,methods and innovations,also includs deficiencies.The body of the paper includes:-The connotation,features and functions of Wechat public platform and ideological & political education in colleges and universities as well as their relationship and influence.-Analyze the user group on the basement of Liaoning Normal University's ideological and political education WeChat public platform and find operating rules by researching excellent WeChat public accounts.Analyze its' influence by GSdata.Analyze topics and content by Tencent Big Data and Sogou Search Engine.-Analyze the achievements and problems in the use of the WeChat public platform for ideological and political education from operators' media quality.-Explain the countermeasures for colleges and universities to promote ideological and political education by WeChat public platform,including FOUR construction concepts and FIVE construction methods of operating.FOUR Concepts eyes accurate positioning as basement,content preparation as focal point,serveing students as the main body,excellent column as features.FIVE methods includes appropriate pushing time,immediacy of hot news,promotion of operating,Planing of issues and festivals,building of team.In addition,operater team must form a composition of forces.-The conclusion part makes a summary of the research results and future development of this article.