The Transmutation Of The Media Image Of Chinese Dama

In April 2013,China's dama became famous in a gold rush,because of its incredible purchasing power.Foreign media even coined the English word "dama" to describe "Chinese dama".Later,the term "Chinese dama" is frequently quoted in the domestic news media,and its image is completely subverted from the traditional Chinese woman's cognition to the negative label."Chinese dama" as an ordinary female group in social culture,the media image of the media context of change is not only limited to news coverage,but the effect on social public opinion,social transformation and cultural changes the point of intersection of social cultural phenomenon.Therefore,it is of great significance for the development and transformation of contemporary social media in China to analyze the transmutation process of the media image of Chinese dama.Based on the 2007 to 2017,as the time node,with the People's Daily,China women's news,the southern metropolis daily as study samples,select "dama" word news reports as the research object.This paper mainly adopts the method of content analysis and text analysis,statistics relevant data,and summarizes the transmutation process and characteristics of Chinese dama media image during the decade.On this basis,the paper elaborates the construction and change process of the media image of "Chinese dama" from three aspects,namely,topic frame,narrative frame and discourse expression framework.During the decade,the media image of Chinese dama has experienced the great criticism from the traditional love dama to the negative image,and then to the slow process after the critical wave.In the expression of news report,also experienced different levels of news frame changes.Ingeneral,the image of Chinese dama media has the characteristics of mutability,discontinuity and centrality in the process of transmutation.However,the media reports on the existence of the "he" image construction,the alienation image,under the trend of the plastic,one-way dissemination of four aspects.At the same time,the author based on the analysis of the present reason in media reports,from the society,the public,media,community itself countermeasures are expounded from four aspects,in order to China's aunt help media image is constructed.