Research On The Communication Function Of Smart Mobile WeChat Movement

The emergence and development of WeChat and WeRun are closely related to the popularity of the Internet.Since the 1950 s,the internet technologies is becoming increasingly mature and the country attaches more and more importance to sports under the background of“Internet+” and nationwide fitness craze.Besides,with the development of economy and improvement of life,people are more and more concerned about health and pay more attention to sports.In the meantime,WeRun,as an official step count database,attracts more and more users and obtains good reputation by virtue of Tencent and WeChat.By the methods of literature review,interview and comparative analysis,the author analyzes the dissemination functions of WeRun and studies the influences of it from the perspectives of dissemination functions and recipients based on current hot issues.In addition,the positive and negative effects of WeRun during its development process are summarized and the countermeasures to eliminate its negative functions are put forward.The innovation of this thesis lies in that it is a tentative and explorative study on dissemination functions of WeRun since WeRun,a new thing,was released in February 2015 and there are few researches on WeRun and its dissemination functions.The author considers that WeRun creates a new type mobile socializing mode catering to the need of social development.In addition to its basic sports functions and prominent socializing function,entertainment and supervision functions also contribute to the rise of WeRun.However,there are some problems during the development of WeRun,such as blind“step counting” for earning likes,excessive commercialization experiencing of users and injuries caused by unscientific sports,etc.To cope with negative influences and maximize positive effects of WeRun,the author puts forward three suggestions.Firstly,users should be guided to have a correct understanding of the application value of WeRun;secondly,technical researches and information management should be enhanced to purify information space of WeRun;thirdly,taking physical exercises in a scientific way should be vigorously publicized to avoid damage caused by exercise addiction.