The Study Of The 70^th Anniversary Of The Founding Of Inner Mongolia Autonomous Region By Inner Mongolia Daily

The report for the anniversary of the founding of minority area has great influence in advertising the system of regional autonomy for national minorities,reflecting the developing and changing of minority area,and demonstrating the achievements of economic construction result.They have been attached great importance by the party organ of minority area.Meanwhile,the report for such anniversary played an important role in rendering festive atmosphere,illustrating national unity and development.The Inner Mongolia daily has been particularly prominent in this report,making full use of the combination of new media and traditional media to form the above linkage and release news all over the media.Inside and outside,the story goes to the heart;Multi-angle display ceremony,the realization of "zero distance" from the venue;To create a phenomenon level visual work for the characteristics of the report content,for Inner Mongolia autonomous region to celebrate the 70 th anniversary of the establishment of a warm,solemn festive atmosphere.In the study found that Inner Mongolia daily reports of the celebration of the 70 th anniversary of the founding of Inner Mongolia autonomous region covers more than seventy percent of users,achieve a good communication effect,but the effect on the spread of the Inner Mongolia autonomous region outside the user is not strong.The user presents the main characteristics of party and government user groups;In terms of platform selection,WeChat public platform becomes the preferred channel for users.Inner Mongolia daily in celebration of the report has achieved excellent results,but there are still reporting still is given priority to with newspapers,visualization is not mature,content enough "ground" bottlenecks,new media,weibo promotion in thinking has lack and client technology to ascend.To this problem,the author gives the thinking in the media center to strengthen the new media,USES different language style,the use of different communication channels "celebrity effect" to break the bottleneck,avoid the mass content of push Suggestions,in order to improvement ideas for celebration after the report.