A Comparative Study Of Mainstream Media Weibo’s Reports On The COVID-19 Epidemic

The COVID-19 epidemic that broke out at the end of 2019 is a test for all walks of life in my country,and it is a big test for the media industry,especially the mainstream media.As a typical representative of emerging social media,Weibo has built an important public opinion field,and its news and functionalization trend is more obvious.It is an important information distribution platform and public opinion position.People’s Daily and CCTV News,as the most authoritative and representative media of my country’s mainstream media,how to use Weibo to make timely and effective responses in the COVID-19 epidemic report,how to innovate the form of reporting and communication,and how to achieve accurate and wide dissemination The effect is an issue worthy of consideration by media practitioners.Through the comparative study of the COVID-19 epidemic reports between People’s Daily and CCTV News Weibo,it is helpful to explore mainstream media to optimize their Weibo communication strategies and tap greater value.This article takes the current affairs news reports of the two mainstream media "People’s Daily" and CCTV News Weibo during the COVID-19 epidemic as the research object.We collected samples of the reports published on the Internet,conducted text analysis on the information presentation and media performance during this period,summarized the dissemination of mainstream media news reports during the epidemic,conducted user analysis through questionnaires and in-depth interviews,explored the effect of dissemination,and discussed how It has become a new force in China’s anti-epidemic propaganda and reporting,bringing together the energy of the people across the country to fight the epidemic,in order to find a foothold for the innovative development of mainstream media Weibo communication in the future,and to find a direction for mainstream media to better realize the value of communication.This research is divided into seven chapters.The first chapter is the introduction,which sorts out the research background,research purpose and significance,literature review,research objects and methods.The second chapter sorts out the general situation of the spread of my country’s mainstream media Weibo’s reports on the COVID-19 epidemic,and analyzes the mainstream media’s dissemination subjects,dissemination targets,reporting forms and reporting contents during the epidemic.The third chapter analyzes the news reports of the two mainstream media "People’s Daily" and CCTV News Weibo from multiple perspectives through the method of text research,and summarizes the framework characteristics of the mainstream media’s Weibo epidemic reports.The fourth chapter summarizes and compares the contents of the mainstream media’s microblog reports on the new crown epidemic on the basis of the previous article.From the perspective of users,the fifth chapter analyzes the dissemination effect of mainstream media reports during the epidemic through four aspects:user demographic analysis,user participation and usage analysis,user behavioral intention analysis,and user feedback analysis.The platform conducts an online survey,and through in-depth interviews,expounds the dissemination effect of mainstream media news reports from the user’s cognitive,psychological and behavioral levels.Chapter 6 first summarizes the existing problems in the communication effect,and provides a certain basis for the next development strategy.recommended communication strategies.The last chapter summarizes the full text and looks to the future.