Research On The Propagation Characteristics Of Network Self-produced Variety Shows Based On 5W Mode

The network self-produced variety shows have begun to flourish with the introduction of national policies such as ‘limited entertainment',the iterative maturity of Internet technology,the establishment of Internet thinking,the influx of talents,and the changes in the huge number of online users and their viewing habits.An original variety of debate show ‘Let's Talk' as a black horse in the 2014 online self-made variety show market has achieved a network playback volume of 230 million times,a score of 9.1 points(in douban)in the network traffic and reputation of good performance,opened a model of large-scale investment and high-quality production in the online self-produced variety market.The ‘Let's Talk' has become a phenomenal web-based self-made variety show due to its strong originality and continuous reputation for popularity and commercial value when the variety market is plunged into the homogenization vortex of introduction,plagiarism,and plagiarism.This show has the typicalness and representativeness in the industry.This work has adopted the classical communication theory of 5W model as the research framework,systematically analyzed the communication subject,dissemination of content,communication channels,audience positioning and communication effects of ‘Let's Talk',explored the propagation characteristics of the show based on the combination of the theoretical explanation,case analysis,and data support,and summarized the beneficial enlightenment and insufficiency of the network self-produced variety shows in order to provide constructive suggestions and guidance for the vigorous development of the network self-produced variety shows in the future.