| With the increasing popularity of short video on the Internet,the spread of hot news on the Internet has become very prominent and has become the focus of competition with traditional television media.The research focus of this paper is the push of hot news.The hot news has a large proportion in video websites,and it is of high importance.Pushing hot news,giving full play to news value and improving the influence of video websites are the purpose of this paper.This article looks at the Baidu video PC side,selects 30 hot-spot events with10,000+ users in 2017 as samples,and uses Baidu's video background data to explore the factors affecting hot news pushes,using literature research methods,case analysis methods,and quantitative analysis methods.Research methods such as data analysis and other methods have discovered the existing problems in the push of hot news by Baidu's video PC and proposed corresponding countermeasures.The first part of this article summarizes the research background,significance;the second part outlines the Baidu video PC-side block settings and hot news push technology,clear existing Manual push and machine push news mode;the third part mainly analyzes the data and push strategy of 30 hot news on Baidu's video PC side to find out the main factors affecting hot news push;the fourth part summarizes Baidu video according to influencing factors.The most important problems currently exist in PC-side hot news pushes;finally,countermeasures are proposed based on the existing problems that have been summarized.Through the research on the 30 most-publicized news events in Baidu's video PC in 2017,the author finds that there are problems in the selection,packaging,social orientation,news and user interaction mechanisms.For these problems,the author put forward the optimization strategy.News practitioners should follow the laws of news value,pay attention to the quality of news,establish effective interaction with users.In the case of similar content on major websites,we focus on formal innovation and increase original content.When using analgorithm for news feeds,it is imperative to strengthen content checks and avoid good and bad news.This article through the Baidu video PC side hot news news push strategy research,summarizes the video website hot news push effective methods,for China's aggregate video site news content push and operation recommendations. |
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