An Analysis Of The Motivation And Performance Evaluation Of The Major Shareholders Of Huawen Media Group

With the gradual completion of the three stages of the share-trading reform,all stocks held by major shareholders of listed companies,including non-tradable shares,can be traded in the stock market at any time.The performance of stocks in the market is directly related to the vital interests of major shareholders.Therefore,major shareholders of listed companies need to take certain measures and measures to influence the stock price,in order to stabilize their stock prices or increase the value of stocks to obtain more benefits.At the same time,the government has introduced a series of policies to promote the development of the securities market and further regulate the securities market.Therefore,more and more listed companies have chosen to increase their shareholdings to influence the company's stock price.Therefore,this article takes Huawen Media as an example.In view of the fact that Huawen Media's major shareholders have increased their holdings twice in 2017 and conducted long-term equity investments in the year of increased holdings,the long-term equity investment in 2017 has grown compared to 2016 large,therefore,by studying the increase in shareholding of Huawen Media,the analysis of the motivation and performance effects of Huawen Media's holdings.This paper combines the research methods of literature research and case analysis,and combines the quantitative analysis of the case of large shareholder holdings of Huawen Media to study the motives and performance evaluation of the major shareholders of listed companies.Firstly,it sorts out the existing literature and summarizes the concept,legal basis and theoretical basis of the shareholder's shareholding increase of listed companies,and thus derives the motives of the shareholder's increase in holdings and the mechanism of its performance effect.Then,the paper analyzes the motives and performance effects of large shareholders' shareholding by using the market effect evaluation method,financial ratio analysis and DuPont analysis to calculate the excess cumulative return rate.Finally,some inspirations are drawn and I hope to help other major shareholders of listed companies,external investors and regulatory authorities.In the specific research process,this paper uses the theory of control income,the theory of value creation and the signal transmission hypothesis,and discusses the motives of themain increase in holdings in combination with the actual increase in holdings of major shareholders in the market.By calculating the market effect evaluation method of short-term and long-term excess cumulative income of major shareholders and the analysis of financial indicators such as solvency,operational capability,profitability,and growth ability,combined with DuPont analysis,this paper comprehensively analyzes the financial effects of the increase in shareholding of Huawen Media's major shareholders.By summing up the above analysis results,draw the following conclusions:(1)The major shareholder of Huawen Media passed the signal of increasing its holdings to market investors to signal its good prospects for the company's future development.(2)The majority shareholder of Huawen Media consolidated the control of the major shareholder through the increase of holdings,which promoted the efficiency of the company's investment decision-making and the improvement of the value of capital operation.In the long run,it has a positive effect on the company's performance.In the long run,it has a positive effect on the company's performance.The research proves that the major shareholder of a listed company can actively promote the performance of the company's stock in the secondary market by increasing its holdings.If it is properly guided,it will not only help to enhance shareholder wealth,but also contribute to the effectiveness of the domestic securities market.Improvement has positive significance for the healthy development of the domestic capital market.The innovation of this case is that it uses a variety of analysis methods in the study of the purpose and performance evaluation of Huawen Media's major shareholder increase,including: the market effect method of calculating excess cumulative income,and the analysis of data analysis of conventional financial capability indicators,and DuPont analysis.By using the short-term excess cumulative income reflected by the stock price and the company's various capability indicators reflected by the financial ratio,using a variety of methods to analyze the short-term market effects and long-term and financial effects of the large shareholder of Huawen Media.It confirms the financial effect of the large shareholder's increase in holdings,and also provides a strong proof theory and data analysis to confirm the motives of the large shareholders of Huawen Media.It provides a good theory for understanding the motives and financial effects of large shareholders.research method.