Research On The Transformation Of Henan Tianyi Culture Communication Company

Henan Tianyi Culture Communication Company,as an excellent private publishing enterprise in Henan Province,has achieved good social and economic benefits in recent years.Studying its transformation and development process can not only enrich the research content of the transformation of private publishing enterprises,but also provide a certain theoretical and practical reference value for the transformation of private publishing enterprises of the same type and the same region.Henan Tianyi Culture Communication Company started as a book for teaching auxiliary books and qualification examinations.As a cultural company with a sense of urgency,the exploration on the road of transformation began earlier.From the perspective of the transformation path,in terms of content,we pay attention to the content creation and the needs of the customer's audience,and pay attention to the publication of popular publications.In business management,we attach great importance to talent management,strengthen talent training,attach importance to humanistic care,and focus on stimulating the vitality of enterprise development from within.In the brand building,we will vigorously create unique test service features,strengthen brand building,and enhance corporate influence.In terms of resource utilization,it actively listed and financed,and integrated resources to inject momentum into the company's transformation and upgrading.However,as a private publishing enterprise that mainly engages in supplementary books,the problems of “innate” and “acquired” of Henan Tianyi Culture Communication Company are also obvious.The proportion of supplementary books is large,the main profit model is single,the additional value development space of publications is limited,the economic disputes caused by copyright increase,and the cost investment increases.In the face of the problems in the transformation and upgrading of Henan Tianyi Culture Communication Company,in the structure of publications,it is necessary to adhere to the establishment of high-quality supplementary books,to ensure the stability of its inherent resources,and to optimize the structure of publications and explore the development of mass publishing.road.In the exploration of the profit model,we must use technology-driven to complete the transformation of the diversified profit model.In the company,we must strengthen the exploration of digital publishing,strengthen cross-border cooperation on the outside,and explore internally and externally to promote diversification and multi-channelization of profit models.In copyright protection and development,strengthening the management of copyright owned by enterprises and conducting in-depth development of copyright will be another important direction for the transformation and upgrading of Henan Tianyi Culture Communication Company and even private publishing enterprises.In the face of increased cost investment,we must pay attention to the link of the capital chain to ensure a stable and sustainable supply of funds.