"NJU Of Journalism And Communication" Tik Tok Project

In recent years,mobile short video has developed rapidly.A series of short video applications,such as Kwai-Video,Vigo Video,Buzz Video,Meipai,Miaopai,Weishi and Nani have been launched successively,and Tik Tok is the representation.At the same time,many colleges and universities in China have opened their official accounts on Tik Tok.They show their college life more vividly in the form of short video.The school of journalism and communication of Nanjing university is one of the most famous schools of journalism and communication in China.Although there are official Sina Weibo and WeChat and official websites,the main function of these media platforms is to push college news.The way they publish information is mainly by pictures and words and lack short video.The official Tik Tok of the school of journalism and communication,relying on in Nanjing university.Collecting the latest activities and information about college,showing the broad masses and colorful life of young students of Nanjing university,school of journalism.This article focuses on the analysis of research background,the existing media platform of the college,school brand,project management and other aspects detailed interpretation.Aimed to lay a solid foundation of Nanjing university,school of journalism's Tik Tok.In this way,the school of journalism and communication of Nanjing university can be better publicized to the young user groups and its image can be shaped.