Farmers,Modern Media And The Construction Of The Meaning Of Life

In the current rural communication research,the viewpoint of developing communication is the most basic one which is to explore how rural area and peasant use modern communication technology to solve the problems of survival and development.The research indicators are basically the popularizing and usage rate of modern communication technology in rural areas.The deep problem of this kind of research lies in the fact that it views the rural communication from the perspective of urban communication.It requires the peasants to look at and use the media like the citizens and even the elites in a down-to-earth manner,while ignoring that communication itself is a product of the city and neglecting the peasants' lifestyle and attitude are different from the city,and so in the study,the peasants' dominant position of communication is always neglected.In order to overcome the shortcomings of the above research,this study uses field surveys to explain how farmers in Xinzhai Village,Hua County,Yubei use modern media in their daily lives,and describe and depict how to use modern media to build their own understanding of the world of life in detail to grasp the real state of the “specific,living in real life” farmers,and then analyze its relationship with the modern media.The paper mainly discusses from the following aspects:The first part takes the villagers of Xinzhai village as the main object of study.Through investigation and interview,we can understand the media usage habits of the villagers in detail,laying a foundation for a deeper understanding and discovery of the relationship between modern media and the construction of the meaning world of farmers.In the second part,through observing farmers' discussion of the state and the world in media information,it is found how the national image and the world situation show different transformations in their ideological world and their chat.In the third part,the modern media's direct presentation of a large number of health problems and life and death events,and the rapid improvement of modern medical technology and the gradual improvement of the national medical policy have brought about a slight change in the original concept of life and death of farmers.Through observing farmers' discussion on health and life and death,it is found that farmers' views on health and life and death have changed with the deepening of media information.The fourth part,with the spiritual temptation of the modern media on the spread of new and advanced consumption concepts to the peasants,and the actual pressure on the peasants formed by the rapid economic development,observes the peasants presenting their concept of money and consumption on the current social and economic phenomena.The fifth part,with the freedom of marriage and the nuclear family as the main body of modern family,at the same time,in the social background of the imbalance of the number of marriageable men and women,the issues of feelings and family have become social concerns.By observing farmers' discussion abut marriage and family,it can find out the concrete manifestation of the difference between their marriage and family views and the mainstream thinking of modern media reports.In the sixth part,under the background of the rejuvenation of the country through science and education and the strengthening of the country through talents,the state emphasizes the balanced development of urban and rural education.Rural education should attach importance to basic education,improve the quality of teaching,and adhere to that education is the foundation.The state's policy support has promoted the importance on education in rural areas.Based on this,it can observe the educational and developmental views of rural parents in the continuous switching of modern educational concepts and traditional training concepts.Through the investigation of the use of modern media in three different age groups,it is found that on the whole,it is found that the selection and use of modern media by Xinzhai Village farmers has a very close relationship with their own living environment,and they have greater initiative.The number of elderly people who use modern media is small,and it has a lot to do with whether their children send them modern mobile communication devices,mainly smart phones.After mastering the basic use function,they often use it as a removable alternative to traditional media.The middle-aged people are hampered by many factors such as their age,family and career etc.Their stabilizing psychology is very obvious in the process of using modern media.Their media usage habits mainly focus on the communication and development of social relations,understanding and inquiring about information related to its own business and so on which has great stability.Young people are concentrated high-frequency groups using modern media,and entertainment and the pursuit of development opportunities are the main purposes of their using modern media.When faced with the development opportunities created by modern media,young people show a bold spirit of trying,which is contrary to the perception of the conservative image of the peasant group in the traditional concept.However,faced the new advanced consumption concept spread by modern media,young people will also show a certain degree of defense and conservativeness.The different attitudes of rural young people in the face of different information conveyed by modern media are the contradictory combination of modern urban concepts and rural traditional concepts.