Research On Innovation Strategy Of Chinese Cultural Relic And Museum Variety Shows

The Chinese nation has created excellent traditional culture in the history of thousands of years.Cultural relic and museum variety shows disseminates historical and cultural knowledge in the form of variety arts,which can not only well meet the audience's needs for cultural relics and historical information,but also satisfy people's spiritual requirements,and is of great significance to inherit and carry forward the excellent traditional culture of the Chinese nation.This paper first defines the cultural relic and museum variety shows,starting from the value of the cultural relic and museum variety shows,by combing the development of the cultural relic and museum variety shows since the birth of the "Jianbao" program in 2003,the development of the cultural relic and museum variety shows in China is divided into three stages,and a representative 18 programs are selected for content analysis.The reasons for the development of the program in the form of program positioning,program form and content,and communication channels are summarized.On the basis of drawing on the development lessons of the past cultural relic and museum variety shows and drawing on the excellence of the recent excellent cultural relic and museum variety shows,the article puts forward the innovation strategy from the content level in the third chapter,pointing out that the future cultural and sports variety shows need to adhere to the culture first and rationally set.The content of the "light entertainment" program aims to enhance the cultural connotation and quality of the cultural relic and museum variety shows.The fourth chapter of the article puts forward the innovative strategy of the form of variety arts programs in China from the aspects of program design and expression.The last part of the article focuses on proposing innovative strategies from the perspective of communication path.It points out that in the future,China's cultural relic and museum variety shows need to make full use of the mass media to enhance the cultural guiding function of the program,effectively awaken the audience's cultural identity through network interaction,and actively use social media to establish and The benign communication relationship of the audience is to achieve the effect of the program.Through the research on the variety programs of cultural relic and museum,this paper finds a balance between the pursuit of commercial profits and the realization of itsown cultural value in the future development of TV media,and exerts its own knowledge and information industry attributes and educational and cultural social functions.Theoretical and practical significance.Meanwhile,this paper hopes to innovative research on the cultural relic and museum variety shows,providing advice and reference for the development of future cultural relic and museum variety shows,so that such programs can provide both culture and fun of high-quality television programs for the audience At the same time,it will contribute better to the spread of the excellent traditional culture of the Chinese nation.