The Predicament And Breakthrough Of Cultural Relic And Museum Variety Shows Contextualized Communication

The content production of cultural and museum variety shows revolves around cultural relics and museums,which not only retains the cultural charm of cultural and museum shows themselves but also has the entertainment color of variety shows.This has made them stand out from the crowd of programs that stay on the superficial entertainment level,gaining good ratings and high social attention,and even causing phenomenal crazes at one time.Although there have been discussions in academia and the industry on the innovative strategies and communication effects of cultural and cultural variety shows,no studies have been conducted to analyze cultural and cultural variety shows from the perspective of scenes.In the era of mobile Internet where the significance of scenes is highlighted,the importance of scenes for media product communication is self-evident,so naturally,cultural and cultural variety shows are also following the trend of the times and actively exploring the road of scene-based communication.In this paper,we focus on two aspects of scenario-based communication for cultural and cultural variety shows: the scenario-based expression of the media content production process at the figurative level,and the user scene insight,scene connection and scene service of the media product at the abstract level.The cultural and cultural variety show uses multiple narrative elements to create an immersive content scene,uses multiple program formats to connect with user scenes,and provides scene services in virtual space and real space on the basis of insight into user needs.However,due to the difficulty in guaranteeing the authenticity of story content,the limitation of program format and the lack of user scenario exploration,such programs still have certain difficulties in terms of narrative scene authenticity,social scene interactivity and scene connection.Therefore,there is an urgent need for them to give full play to their own scene narrative advantages,further enhance the content infectiousness with high-quality program content,build a mature social interaction mechanism,use technology to gain more accurate insight into users,better connect with user scenes and provide diversified scene services,so as to enhance their own influence.This dissertation takes cultural and cultural variety shows as the research object,adopts the literature analysis method and case study analysis method to analyze the current situation of scenario-based communication of cultural and cultural variety shows,and proposes strategies to solve its dilemma.Chapter 1 compares the development history of scene-based communication of cultural and cultural variety programs in three sections.The first section analyzes the development opportunities of cultural and museum variety programs,including the support of national policies,abundant social resources,the ease of creating immersive experiences with scene narratives,and the upgrading of technology;the second section compares the development stages of cultural and museum variety programs from news reporting to documentary narratives to the integration of scene narratives,focusing on user scene connections and scene services;the third section analyzes the development stages of cultural and museum variety programs in terms of content scene narrative elements and user scene connections.The third section analyzes the current situation of scenario-based communication of cultural and museum variety programs from two aspects: content scenario narrative elements and user scenario connection realization methods.The second chapter summarizes the characteristics of scene-based communication of cultural and cultural variety programs.The first section analyzes the characteristics of content scene presentation;the second section summarizes the characteristics of user scene construction from three aspects:satisfying desire,responding to demand and creating value;the third section summarizes the characteristics of scene service from two aspects: real space and virtual space.The third chapter puts forward the shortcomings of the current scene-based communication of cultural and cultural variety shows in terms of immersive narrative details,insight into users’ interactive needs and user scene connection,and gives a targeted root cause analysis of the problems.Based on the previous dilemmas and root causes,Chapter 4 gives strategic suggestions for the further development of scene-based communication in cultural and museum variety shows in three aspects: balancing the authenticity of scene-based narratives with viewership,building mobile social interaction scenes between programs and users,and strengthening user scene-based connections with advanced technologies.The concluding section once again emphasizes the communication value of cultural and cultural variety shows and the importance of their scene-based communication,and reflects on this study.