Research On The Cover Story Of Wechat Official Account Of The People

This paper takes 137 cover story published by People's WeChat official account from the beginning of April 2013 to April 2019 as the research sample,and it focuses on issues related to the cover story.Combined with the theories of journalism and communication,this paper adopts content analysis method to sort out the reporting methods of People in the WeChat official account.Starting from the selection of cover subjects,content production and presentation of the report,this paper conducts content analysis,literature survey and comparative analysis on the research samples,which explore the experience and shortcomings of People's WeChat public account in the practice of reporting on how to make the cover story of People.The cover of People pursue to the "people-oriented" reporting concept,and pay attention to the individualized development of reporting objects.And most of them tend to be domestic male elites in the industry and focus on the hot entertainers.Whether it is paper media or in the new media era,People focuses on the coverage of original content.From interview,writing,and editing,senior professionals are required to make productions to ensure the high quality and authenticity of news content.In the form of reporting,diversified and market-oriented reporting methods are adopted to present to the audience,which provide successful experience for the development and reform of similar media reporting.At the same time,this paper finds that the cover person story of its WeChat official account lack independent menu setting in terms of editing.The special video live broadcast for cover person report has a short time to use and develop and lacks historical experience.Therefore,it still needs to be constantly improved.Number at the end of the paper by People magazine WeChat public reports and cover Southern People Weekly WeChat compares the cover report of the public,test analysis WeChat public people in cover reported the development of the advantage and the shortage of and the reference is put forward for the development of thinking and the suggestions,which reported to print in the new media environment transformation to provide reference.