A Study On The Innovation And Communication Of Poetry TV Variety Show

In recent years,with the widespread introduction of overseas hot-selling programs,the content production of China's TV variety shows has been in a blowout state.A large number of star reality show programs that are unilaterally pursuing high ratings and high economic benefits “flow” quickly dominated the screen.It has brought great impact to China's TV environment,and TV programs have a tendency to be severely homogenized.In 2016,the State Administration of Press,Publication,Radio,Film and Television issued the Notice on Promoting Independent Innovation in Radio and TV Programs to support the original programming.Since then,a number of TV variety programs dedicated to the inheritance and promotion of China's excellent traditional culture have emerged quietly,and quickly raise a cultural upsurge in learning ancient classic poetry works.Among them,the poetry TV variety show that combines the entertainment experience and the cultural value with the Chinese ancient poetry culture as the source of creation,has escaped the mechanized teaching of ancient poetry.This kind of program uses competitions,performances,readings and other forms of expression that are popular with the audience.It spreads the ancient poetry culture with the simple language from the table and the inside,and brings the sense of spring breeze to the audience,realizing the magnificent turning of the Chinese ancient poetry culture under the contemporary background.It has promoted the innovation and upgrading of the current TV variety show,and enhanced the national culture confidence and the cultural consciousness of the Chinese people.This paper takes CCTV and provincial TV series of poetry TV series as the starting point,finds its innovative path and method,and analyzes the communication effect of poetry TV variety show,and combines the existence of poetry TV variety show in the process of communication.The problem and the corresponding solution are proposed.This paper includes five chapters:The first chapter mainly expounds the research background and significance of this research.The author has sorted out the research status at home and abroad on the basis of extensive literature review,and clarified the innovation and difficulty of this research on the basis of the architectural ideas and methods.The second chapter mainly defines the related concepts involved in the study of poetry TV variety shows,sorts out the development history of this type of program since the 1990 s,and analyzes the value connotation of poetry TV variety shows,providing research prerequisites for the content of the next chapter.The third chapter is the innovative path of poetry TV variety show and take the current popular poetry TV variety show-Chinese Good Poetry,Chinese Poetry Conference,Up! The poem,Everlasting Classics,Poetic China as research samples.In this chapter,the author conducts a specific analysis on the innovation path from three aspects from narrative techniques,broadcast styles,communication channels,and explores the behind secret of the hot poetry TV variety show.The fourth chapter is the analysis and research on the dissemination effect of the poetry TV variety show.In this part,the author respectively analyzes the audience's interpretation of the different positions of the poetry TV variety show according to the questionnaire of audience's viewing behavior and attitude combined with the communication theory-the Three Decoding Positions of the Audience Under the Hall Mode,the agenda setting theory,besides,incorporating with the example of a social topic to explores the social effects of benign interactions between poetry TV variety shows on the policy agenda,the media agenda,and the public agenda.The fifth chapter points out the shortcomings in the poetry TV variety show,and puts forward the more feasible countermeasures for the better dissemination of the poetry TV variety show,and strive to provide constructive suggestions for the favorable development of the poetry TV variety show.