Research On The Form Evolution And Communication Process Of Poetry TV Variety Show

With the development of mass media technology,film and television culture has become an important part of the current social and cultural trend.The rise and wide spread of poetry TV variety show not only greatly stimulate the public’s enthusiasm for learning and studying poetry culture,but also effectively realize the creative transformation and innovative development of Chinese excellent traditional culture,and fully demonstrate the social and economic effects of film and television culture communication.However,in the process of deep development of poetry TV variety show,its specific communication advantages are gradually weakening,and its disadvantages also hinder its long-term development.Therefore,it is urgent to systematically sort out the form evolution of poetry TV programs,analyze the various factors involved in the process of its communication,and reflect on its communication dilemma and future development path,so as to promote the healthy development of poetry TV variety shows.At present,the concept of poetry TV variety show is not clear.In this paper,poetry TV variety show refers to the TV variety show which takes poetry as the main element,inherits and develops poetry culture as the main purpose,takes TV communication as the main means,and integrates entertainment,art and education.According to the different forms of performance of the program,it can be divided into competition poetry program and appreciation poetry program.From the external cultural environment,poetry TV variety show has a specific background.Its rise and development was influenced by many factors,such as the guidance of national policies,the improvement of the audience’s spiritual needs and the transformation and upgrading of the television industry.There are three stages in its evolution: The period from 1998 to 2012 was the embryonic period of poetry TV variety show.During this period,the number of poetry TV variety show was small and the style was serious.The embryonic form of poetry TV variety show began to appear.The period from 2013 to 2017 was a period of rapid growth of poetry TV variety show.In this stage,the number and quality of programs have been greatly improved,and there are two programs with extensive social influence,namely " Chinese good poetry" and "Chinese poetry conference";After 2018,the poetry TV variety show has broken the single competition mode and entered the transformation period.Represented by "Everlasting Classics",the appreciation poetry TV variety show has appeared,which means that the poetry TV variety show has started a new round of innovative exploration.In the development process of poetry TV variety show,some representative shows have shown good demonstration significance.Based on Lasswell’s "5W" communication theory,this paper makes a detailed analysis of poetry TV variety show from five aspects:communicator,communication content,communication channel,receiver and communication effect,so as to grasp the development characteristics and laws of poetry TV variety show.In general,the development of poetry TV variety show is facing both severe challenges and rare opportunities.At present,there are many difficulties in the poetry TV variety show,such as serious homogenization tendency,weak network communication,shallow audience acquisition effect and low economic benefit.To promote the long-term and healthy development of poetry TV variety show,we can improve the quality of the program,continue to optimize and innovate;Construct media matrix and seek differential communication;Enhance interaction and increase audience participation;Build IP industry chain and expand program economic benefits.