Analysis Of Narrative Strategy In China's International News Report

With the improvement of China's comprehensive strength,international participation and influence,the international community's attention to China has been continuously strengthened.However,due to the differences in ideology and cultural differences,misunderstandings and misinterpretations of China's economic and social development have followed.In order to cope with the current complicated international public opinion situation and change the "West is strong and East is weak" pattern of the international discourse power,the party's 19 th National Congress Report clearly pointed that "for the purpose of improving the national cultural soft power,we should promote international communication capacity,tell the Chinese story and show real,three-dimensional,comprehensive China."This thesis is aimed to explore how to improve the narrative ability of China's international communication,and select the typical achievements of the international communication practice of Chinese mainstream media-international communication works of the Chinese News Award as research samples.Based on the theory of news narrative and the theory of news discourse analysis,this paper combines the content analysis method and discusses in three dimensions-narrative structure,narrative elements and narrative discourse.After analyzing the total 241 samples from 2010 to 2018,it is concluded that the rewarding works have the following characteristics:(1)The narrative perspective is diversified.(2)The degree of popularization of narratives is deepened,the cultural atmosphere is increased and the form is more diverse.(3)The channels of communication rely more on domestic traditional media.(4)The topic of international communication is mainly political,historical and cultural,but there is still a shortage of international hot events that do not involve China.(5)Folk narratives and international narratives are still insufficient.(6)The values of the international communication are mainly reflected in harmonious development,Loyalty and filial piety,patriotism,peace and friendship,democracy and the rule of law,innovation.Based on the current status of the international communication works of Chinese News Awards,the author suggests that the international news narrative should combine theinternational narrative with the national/official narrative and the folk narrative;adhere to the universal value with Chinese characteristics as the core of the spirit,showing the commonality of humanity emotions.We also should tell Chinese stories in a way that conforms to the habits of international audiences and pay attention to the role of "people" in narratives.In addition,we can carry out lightweight communication and social fission by media convergence,which will contribute to the interaction in digital news media.