Research On The Realization Of The Communication Function Of The Museum's Creative Products

Museum has expanded from single collection function to scientific research,exhibition,publicity and education,dissemination of cultural knowledge and many other functions.Especially in the process of rapid development of media,the identity and orientation of museums are facing challenges.As a public cultural service organization,the museum brings out the creation of Museum products through the organic combination of the creative and creative.It can not only enhance the cultural added value of the museum,realize the differentiation competition,but also create a brand with its own characteristics and individuality.In 2016,a series of policies to encourage the development of museums in the development of museums have led to the upsurge in the development of articles in museums.It has become an important product for the dissemination of Museum brands and the dissemination of museum culture.The museum products not only enrich the museum culture,extend the educational and communication functions of the museum,but also inherit and develop the role of the museum in the education and dissemination of culture,and meet the growing spiritual demand of the audience while meeting the material needs of the audience.The product of Museum creation has dual attributes of commodity and culture,and its cultural attribute gives more symbols and brand meaning.To realize the function of communication,it must be influenced by different media channels.The natural attribute of media is communication.So museums,products,including media,media and communication are inseparable.The article will discuss the relationship between museum creation products and mass communication through the perspective of communication,and analyze the communication process of Museum creation products with the help of the whole interactive model.The emphasis is on the analysis of the communication process from different communication subjects,and the theoretical interpretation of its communication effect and limitations.The first chapter explains the process of the museum's communication function,as well as the role of the museum's creation products in improving the popularity of the museum,transmitting aesthetics and promoting the cultural construction.The convenience and mobility of the product have great effect on the museum.The operating surplus can supplement the development of the Museum and expand the wealth of the museum.The second chapter mainly uses the overall interaction model of interpersonal communication,mass communication and network communication to analyze the communication process of Museum creation products.The information is mutually communicated and shared in the whole interactive mode,and the mutual restriction,interaction and interaction among various elements of communication reflect the two-way nature of communication.It also highlights the multidirectional and complexity of communication.The product of Museum creation is the symbol concentration of the library collection and its specific meaning.Because the rapid development of the media can get better communication effect in the process of mass communication,and the existence of noise makes the transmission effect discounted,and the disseminator,the receiver,the product itself and so on may affect the effect of the communication.The third chapter,starting with the driving factors of the development of the museum,clarifying its development policy,industry,the museum itself,the audience and other reasons,further understanding the present situation of the development of the museum and the existing problems in the process of communication,so as to have a general grasp of its communication.The fourth chapter,from three aspects,puts forward the Countermeasures for the shortcomings of the product dissemination function of themuseum text,that is,to attach importance to the dissemination of the products of the museum,to enhance the level of the creation of the museum,and to create a three-dimensional and full range of communication system.These three aspects respectively point to the external environment of the transmission,the creation and dissemination of the products and the dissemination of the products.Channels play a positive role in further realizing their communication.