Research On The Development And Marketing Of Museum Cultural And Creative Products

The development and marketing of cultural and creative products play a key role in realizing the diversity and sustainable development of museums.The product developed by the museum resources has been endowed with local characteristics and cultural personality,which represents the cultural carrier of the museum image.It is also a channel for the dissemination of museum culture,which can effectively promote the function of the museum to play social education.The ultimate goal of Museum product development is to serve the society and expand the influence of museums,so as to publicize and popularize the museum culture.The creation of the museum is not only a medium for the interpretation of the historical value of the museum’s collection of cultural relics,but also a memorial to the experience of the museum.It is also an effective way to realize the "cultural equality".The people who have not been to the museum can also feel the culture of the museum through the creation of a museum product to enjoy the history and culture through cultural consumption.Edification is the real way to bring the museum home.Through an on-the-spot investigation to the operation status of the Nanjing Museum,the development concept and marketing strategy of the Nanjing Museum products are summarized and summarized,and the development and marketing practice of the products are studied and analyzed in accordance with the relevant policies of the museum article created by the government in recent years,and the success of the operation practice of the Nanjing museum is refined.Some problems exist and specific suggestions are put forward.At last,drawing on the cases of other museums at home and abroad,this paper summarizes the success of the development and marketing of the products,and the practice of the Nanjing Museum,from the special transition to the general,and puts forward constructive development countermeasures and marketing suggestions to the Chinese contemporary museum’s creative products,thus promoting the core competitiveness of the museum.