Target-Oriented Research On College Students' Tive APP Protntype Design

With the popularity and development of mobile Internet and smart terminals,people are not satisfied with the simple browsing method when using mobile software to obtain information.Instead,they hope to use the software to view,listen,speak and move in a variety of interactive forms.Mobilize the sensory nerves to get a better experience and meet the needs of users.Therefore,live-based APP based on mobile Internet technology has emerged and flourished.The birth of mobile Internet live broadcast breaks the limitations of traditional media,allowing people to use their own language,expressions,actions,gestures,sounds,situations and other symbols to self-present.The author uses mobile live broadcast as the main means of communication to help college students build a publicity community activities,show students'wonderful life,express themselves and meet the emotional needs of the campus live broadcast platform.This paper takes the author's college student group as the research object,and introduces the goal-oriented design method into the prototype design research of college students' live broadcast APP.Firstly,qualitative research is conducted on users to find out the behavior patterns and potential needs of college students.Then,by constructing persona models and scenarios,the user goals and functional requirements of different product users are summarized,according to the user goals and potential needs of the users.Design a low-fidelity prototype of the product and optimize the prototype based on feedback from user usability testing.Finally,combined with the theory of interaction design,the high-fidelity prototype design practice of college campus live APP.