Research On Mobile Banking Interactive Design Based On Goal-oriented Theory

With the accelerating pace of life,a kind of mobile application targeting on efficient was emerged.This thesis studies the efficient mobile banking applications exactly. Mobile Banking can provide traditional counter services through mobile terminals handled with the way of convenient,safe and more efficient for users.Currently,due to the prevalence of mobile banking applications,such as complicated operation, unreasonable design and other issues,it failed to meet the user’s goals and expectations, which led to a lot of users to abandon to using of mobile banking,that why the development of mobile banking subject to certain restrictions.This thesis,against to the typical problem in the mobile banking interaction design,based on goal-oriented design theory,take the ICBC Mobile Banking as the research object,used the methods of questionnaires,interviews,asks,testing,user research,has analyzed the problems of the mobile banking in the process of using in a way of depth,systematic research.According to the results of the user study,interactive behavior has been researched and analyzed,using the theory of goal-oriented,including ease of use,the frequency,interruptible,responsiveness,understanding etc,and obtaining the factors of influencing interactive behavior.Based on the contents above-mentioned,mobile banking users are classified,and a model of users and demand were built.Subsequently, the needs and goals were obtained about interaction,message,interface,security and technology.Finally,the conclusion will be applied in practice,choosing ICBC mobile banking as an object.The optimization design for the interface of mobile banking of ICBC was completed.Design practice showing that the theoretical results of this study interaction design for mobile phone banking has good guiding significance and practical value.