Research Of The Attention Of Virtual Based On Social Commerce

Faced with the huge amount of information in the era of mobile Internet,the audience has spent a lot of time and energy searching and screening for inefficient information,and the experience of receiving news on the mobile side is greatly reduced.With the advent of the era of big data and the development of media intelligence technology,the news algorithm push platform transfers the right of news and the choice of the audience to the algorithm to a certain extent,which greatly improves the efficiency and accuracy of news distribution.,changing the reading habits of the audience and the way to receive information.However,while a new media technology promotes the development of information dissemination,it is accompanied by many problems.This new media content distribution method faces some ethical dilemmas and needs to be deeply studied and solved.The introduction to the first chapter of this paper expounds the background of the research and the significance of the topic,and summarizes the research status at home and abroad,and introduces the research methods used in this study.The second chapter,the related concepts and main features of news algorithm push are the entry points,summarizing and summarizing the development status of news algorithm push,and affirming the progressive significance of news algorithm push generation and development.At the same time,it also analyzes the underlying causes of the ethical issues of news algorithm push from the lack of media professionals and the imbalance between value rationality and instrumental rationality.The third chapter reveals the concrete manifestation of the ethical dilemma of news algorithm pushing from the three aspects of algorithm push content,audience and society.From the perspective of algorithm-driven content,the negative impact on the values of news,as well as the weakening of the publicity,objectivity and authenticity of news;in the audience,the specific information on the phenomenon of mortuary and the right to know the audience Discussed with the right to be forgotten;in terms of social impact,it discusses the negative effects of social groups,social public spheres and social culture.In the fourth chapter,the three main participants of the news algorithm push method propose strategies to deal with ethical dilemmas.These strategies mainly include: the news algorithmrecommendation platform to better assume corporate responsibility,cultivate the media literacy of the audience under the news algorithm push mode,and strengthen the supervision and support of the government and other social forces.The research methods used in this paper include the use of literature research methods,the media analysis related theories and news algorithms to push the existing research results,and form a general research framework;the second is the use of qualitative analysis,for the collection of news algorithm push The relevant data of ethical issues are summarized,summarized and integrated.Moreover,the case analysis method is used in the research process,and the objectivity of the research results is ensured through the analysis of classic cases and the evidence of third-party authoritative data.