| Xiaomi Smart Home,as a domestic emerging Internet company,mainly focus on cost-effective smart phones、high-end smart home and eco-chain products.Since the establishment of Xiaomi Smart Home Company,the Internet model as the basis of product development.Depending on its unique marketing model and personalized products,smartphone shipments have continued to grow at a laudable pace amid slowing global Chinese smartphone shipments.Their market share has continued to rise.Xiaomi smart home company in relying on the main mobile phone,TV,Xiaomi router on the basis of entering the smart home market.Launching related smart home series products in the smart home industry come to the fore.Xiaomi Smart Home Company as the research object,combining with the practice of strategic management at home and abroad and the development trend of the smart home industry in China.This paper takes the strategic management theory as the breakthrough point and applies the management theory.Methods and models were used to analyze the operation of Xiaomi smart home company in Internet mode.Firstly,after the SWOT analysis of Xiaomi Smart Home Company,the general strategy,growth strategy and diversified management strategy of Xiaomi Intelligent Home Company are obtained.Secondly,on this basis,the corresponding strategy matching is carried out,and the cost leading strategy and the characteristic management two-step competition strategy are put forward for Xiaomi.At last,as well as the function strategy of each department,and the measures and suggestions are given according to the function strategy.Based on the above strategic planning,it lays the foundation for the long-term sustainable development of Xiaomi Smart Home Company and the whole smart home field company. |
