The Construction Of Collective Memory In Multi-media Environment

The media is not only the recorder of the current social life,but also the writer of the past history,which bears the important function of recording and expression.After Wenchuan earthquake occurred,Chinese media would carry out commemorative reports on it before and after May 12 every year.Through the selection and presentation of the events related to the earthquake,it formed a specific narrative and picture,affected the audience's cognition of the earthquake,and formed the collective memory of the Wenchuan earthquake.As an important way to build national identity and enhance social consensus,the construction of collective memory has important practical significance in the current society.Reported in this paper,the tenth anniversary of the Wenchuan earthquake as the research object,and the new media such as surging news,the southern network,the traditional media such as west China metropolis daily,represented by Chengdu commercial daily,the first through the analysis of the media on the collective memory of media,reports from media reports,genre form,space Angle of view,such as macro grasp the media to build a framework of collective memory,found that reports from the perspective,the media more focused on account of people and things,hope that through coping the depiction of the past scene,to host representational Shared memory;In terms of coverage layout and length,more ink has been written on the commemoration of Wenchuan earthquake,and special reports have been set up.The information expression forms of the report are rich and diversified,and the media technology is fully utilized to make the report more humanized and readable.Then the author through to the story read and text analysis,summed up the media memory construct the main contents include: to the earthquake disaster trauma reappearance,post-earthquake relief support,recovery and reconstruction work achievement,etc.,At the same time,it was also found that the media constructed memories with a positive emotional attitude,focused on the national strength gathered behind thedisaster,and let members share the emotional experience of pride and pride through the demonstration of the great love for the nation,and further strengthened their self-identity.Finally,in the research and analysis the media construct the wenchuan earthquake based on the form and content of collective memory,this paper further explores the media on the practical significance of the construction of collective memory,such as enhancing consensus,guide the mainstream ideology and national identity highlights the superiority of socialist system,etc.,also found that the media construct the memory of the deficiencies and puts forward related suggestions.