Research On The Development Of Museum Cultural And Creative Products Under The Background Of "Internet +"

With the development of economic globalization,cultural and creative industry and creative economy have begun to rise.As a major component of the cultural and creative industry,museums have undergone changes in their nature and functions.museums have evolved from traditional collections and exhibition venues for cultural relics into public education service institutions,and have assumed greater social responsibility and business pressure.In recent years,5G communication technology and the Internet have developed rapidly.The combination of the Internet and traditional industries created a new form of economic and social development-“Internet+”,which has accelerated the Internetization of the whole industry.In order to promote the sustainable management of museums,actively develop museum cultural and creative products to alleviate the pressure of museum operations,has become an important way for museums to develop cultural and creative industries.The integration of Internet thinking into the development of museum cultural and creative products is the key to this topic.Therefore,this thesis selects the Suzhou Museum as the research object,based on the"Internet+",carrying out the development and research into museum cultural and creative products.First of all,explaining the related concepts of "Internet+" and "museum cultural and creative products" through literature analysis,and providing direction guidance for the development of museum cultural and creative products,meanwhile,affirming the value of museum cultural and creative product development.Secondly,it syntheticlly uses various research methods such as field surveys,character interviews and questionnaire surveys,to conduct in-depth research on the current status's development of cultural and creative product in Suzhou Museum,to analyze the advantages and disadvantages of developing museum cultural and creative products and to demonstrate the possibility of establishing a core cultural resource library and an Internet cultural and creative development platform.Thirdly,from the perspective of development demands,development trends and development methods,combining with specific case analysis,exploring a new path for the development of museum cultural and creative products under the background of "Internet+",for the development demands and constraints of cultural and creative products in Suzhou Museum,proposing a museum cultural and creative product development strategy that builds an Internet cultural and creative product development platform,consumers deeply participate in cultural and creative product development,and strengthens the cross-border integration of the cultural and creative industry Internet,with a view to improving development ability of museum cultural and creative products in China by using"Internet+" thinking to provides thinking.At the same time,it has certain reference value and referential significance for how to effectively use the "Internet+" in the Suzhou Museum and even the museum circle to develop the cultural and creative industry of the museum and enhance the social and cultural service capabilities of the museum.