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Research On Expression And Innovation Path Of Mainstream Values Of Short Video News In China

Posted on:2021-02-22Degree:MasterType:Thesis
Country:ChinaCandidate:M Y HuangFull Text:PDF
GTID:2428330602476755Subject:Journalism and communication
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With the continuous development of the mobile Internet,the popularity of mobile terminal devices represented by mobile phones is constantly changing the form of journalism.One is to pay more attention to visual expression for disseminating content,and the other is that the audience's news reading tends to diversify scenes and time fragmentation.Under the multiple demands of visualization,diversified scenes,and fragmentation,short video news came into being,and quickly occupied the public's vision in just a few years,becoming a weapon for news reporting,and is expected to become a mainstream news reporting method one.The greater ability,the greater responsibility.The more mainstream media,the more consciously they should assume the responsibility of spreading mainstream values,and short video news is becoming more and more widely used today,which should provoke the burden of spreading mainstream values together.This article starts from the short video news report itself and takes the overall news text as the research object.The overall research path is:from four perspectives of news perspective,language narration,sequence structure,and meaning expression,a short video news expression framework is built.From the short video The expression framework of news analyzes the expression of its mainstream values.The specific analysis method is:select three types of reports that are most prominently expressed in China's mainstream values,including major thematic reports,incident reports,and typical character reports,and analyze the mainstream values through short video news case narrative analysis Express and analyze the ways and specific conceptual categories in which the mainstream values of China are expressed in short video news.According to the existing problems and the current real environment,the necessity and path of innovative expression of mainstream values are proposed,that is,to explore from the subject level,dig deep from the meaning level,improve from the content level,and innovate from the characteristic level.
Keywords/Search Tags:short video news, mainstream values, innovation path
PDF Full Text Request
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