| With the continuous upgrading of digital technology,media convergence continues to develop in depth,and video consumption is growing rapidly.Many traditional media organizations are actively participating in the trend of digital transformation.The Beijing News is at the forefront in terms of media integration.Its We Video has developed rapidly since its launch in 2016,and has maintained strong content productivity and originality in the short video news competition landscape.Its development process has traditional media integration.It has reference significance.The establishment of We Video includes objective conditions such as audience needs and technological development,and its own news genes and unique development programs have also prompted it to be in the forefront of short video news.The establishment of We Video includes objective conditions such as audience needs and technological development,and its own news genes and unique development programs have also prompted it to be in the forefront of short video news.The feature of We Video in selecting topics is to focus on hot spots and innovative reporting angles.High-quality "hard news" often has a core picture and a core scene,and "soft news" winning needs to arouse the emotional resonance of the audience.The sources of the topic selection of We Video can be divided into internal sources and external sources.It is worth mentioning that news reports in the Internet environment place more emphasis on collaborative combat rather than individual combat,as is the topic selection.In terms of content,high-quality short video news must have five elements in the reporting process:predict in advance,pay attention to speed,pay attention to details,present conflicts,and cover hot spots.In terms of caption presentation,We Video is mainly "key picture + large caption".The purpose is to allow users to understand the content of the report without opening the sound.From the perspective of distribution channels,Tencent News,Sina Weibo,Beijing News News Client,Kuaishou App and WeChat public account are the main distribution positions.We video has different distribution strategies for different distribution channels.Tencent News,Sina Weibo and Kuaishou App pay more attention to traffic,while the Beijing News client mostly adopts an integrated distribution strategy.Compared with other communication channels,its content is of higher quality.Taken together,the distribution of we videos has been differentiated,but the disadvantage is that the awareness of operations is not strong enough.For journalists,the traditional news business capabilities need to be further strengthened to promote the production of high-quality content;at the same time,the language of reports needs to be changed to enhance interaction with users in a "network sense" manner;finally,The media need to inherit the traditional news genes and make good use of new media technologies to promote media convergence to a deeper level. |
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