Application Of A SWOT-AHP Quantitative Model In The Stratagem Programming Of Xiaomi Group

This article takes Xiaomi Group as the research object.Xiaomi Group is an Internet company mainly focusing on mobile phones,intelligent hardware and IOT platforms,and has a strong representation in the Internet and intelligent hardware industries.In recent years,the Xiaomi Group has achieved rapid development through strategic expansion.Operating income has continued to grow.With the complex and changing market competition environment,the Xiaomi Group's market valuation has continued to decline,posing great challenges to the future development of the Xiaomi Group..Especially since the Xiaomi Group's listing in Hong Kong in 2018,the stock price has continued to fall,from the highest point of 22.2 yuan/share to the lowest point of 8.28 yuan/share.In addition to the macroeconomic impact,Xiaomi Group's own business strategy and positioning,given in the entire market The valuation results account for a large proportion.In this article,by reviewing and collating a large amount of literature on strategic analysis and strategic selection,in-depth study of corporate strategy theories such as SWOT,PEST,and Porter Five Forces,the research focuses on the main strategy and market competition of Xiaomi Group,and in-depth analysis of the influence on the strategy formulation of Xiaomi Group The key factor is to use a combination of quantitative and qualitative methods,based on theoretical research,to obtain basic data through the Delphi method,and to use statistical knowledge and SWOT-AHP to analyze and verify the basic data.The key factors affecting the strategic choice of Xiaomi Group are identified.Based on the analysis results and the use of strategic choice quadrilaterals,strategic azimuths and coordinate systems,the strategic choices suitable for Xiaomi Group are determined,countermeasures and suggestions are proposed for strategic choices,and the industry provides useful references.