The Interactive Research Of News And Information Short Video Transmission

With the progress of media technology and the change of media environment,the development of social platforms with weibo as the carrier has created new conditions for information dissemination.The awareness of interaction and the convenience of interaction conditions have laid a foundation for the current stage of interaction.At the same time,as the communicator's media is no longer at the top of the information chain,users' opinions have become more important,and the interaction behavior and psychological distance between users have become important indicators to consider the ability of media transmission.In this context,the relationship with the user and the user's attitude towards the media are critical.This article in CCTV news weibo account,for example,based on the theory of the theory of media scene and interactive study,combining the news information class short video in the social network platform of sina weibo,using literature analysis,content analysis,in-depth interviews and other methods,study of communicators and the interaction between the user,and on this basis to explore in the interactive behavior characteristics and prospect of media environment.In the first chapter,starting from the generation of short video news,the concept of short video news and the elements and interactive characteristics of short video news are summarized.News and information class short video as a short video news,has the characteristics of short video news,related news and information at the same time kind of short video transmission and is different from the short video news dissemination,needs to have the significance of interactive content,such as public space to discuss the necessity,the technical barriers to entry and delivering content given by the social significance and so on several aspects.,on the other hand,on the question of whether or not to need to interact,also defined,such as public opinion is needed in traditional media fusion in content,and can produce content on hot social phenomenon,the need for social discussion,are we in the study of news and information interaction of short video transmission problems involve the content.The second chapter mainly starts from the main body of interactive behavior,discusses the rules of interaction,and analyzes in detail the characteristics and interactive behavior between the two sides of the main body.This part mainly includes the arrangement of interactive platforms and rules.In terms of platforms,news dissemination of social media is a prerequisite for interactive behaviors.Meanwhile,based on the social rules of different platforms,the rules ofinteraction also change accordingly.In the two main bodies of information communication activities,the communicators' interactive behaviors are characterized by decentralization of power,which is mainly reflected in the decentralization of authority and discourse power in the era of traditional communication.At the same time,the traditional media has generated new communication responsibilities,and the scope of communication is also sinking.The user is also the receiver of information.The user's independent behavior of participating in the communication process recreates and further spreads the news communication activities.The third chapter,through the analysis of communicators' interactive behaviors and in-depth interviews with users,summarizes the interactive model at the level of interaction subjects,and draws the final results of interactive behaviors by comparing the model.Based on the analysis of data and the collation of literature,the author summarizes the interaction model between communicators and users,which is the full interaction.But according to the reality,from the perspective of transmitter and receiver,the existing interaction mode is limited,unidirectional and faulted.At the same time,according to the current stage of interaction,the formation of a new interactive structure,create a new interactive scene,the emergence of a new interactive ceremony.The fourth chapter,based on the contents of the previous chapters,summarizes the problems in the current stage of interaction.The main problems are as follows: first,there is a common deviation between the subjects of both sides,that is,the time of interaction is not equal;Second,as communicators,there is less awareness and behavior of media interaction behavior,and users' emotion with it cannot be responded;Third,social groups related to weibo accounts have not been established,so users do not share emotions and lack social identity centered on communicators.Based on the above problems,the author proposed to improve the awareness of interactive subjects,create common emotions,and connect the Shared emotions with users by producing high-quality content.And through the dissemination of personal stylization,the formation of high-quality transmission chain,so as to achieve the long-term dissemination effect.