Research On The Construction And Design Of The Membership System Of Homestay Booking Platform Based On User Experience

In the mobile Internet environment,many companies have launched online membership services as people's consumption patterns and ideas have changed and corporate acquisition costs have increased.The service establishes a membership system for users to acquire,activate,retain and cash out by layering users and providing members' preferential and exclusive services.It improves the user's viscosity and realizes the platform's precise marketing to users at the same time.From Amazon Prime members,Tao Bao 88 members to this year's knowledgeable memberships,Online membership system has gradually entered people's lives and become an effective tool for the platform to survive in the era of membership economy.In this context,this paper first combines the current situation of member marketing at home and abroad as well as the theory of user experience,and summarizes the general model of member system with the help of case analysis method.Next,with the help of user interview,user behavior research,extract the related functional indicators of the homestay membership system,and then build the online membership system model of the homestay booking platform.Then,we extract the functional indicators of the model,and conduct Kano questionnaire satisfaction survey based on the Kano model analysis method,and get the final attributes of the functional indicators through qualitative analysis.At the same time,the customer satisfaction coefficient is introduced to prioritize the functional indicators,so as to verify whether the functions really meet the needs of users.Finally,the model is used to guide the membership system design of the accommodation booking platform.