Research On Dissemination Of Cultural And Creative Products In The "Belt And Road" Golden Section Museum

Since the establishment of the "Silk Road Economic Belt" by Chinese President Xi Jinping in 2013,the "Belt and Road" construction has opened a new page in the world's development process.With the proposal of this strategy,the state attaches great importance to the work of inheriting and promoting traditional culture,and the cultural and creative work of the museum has also entered the fast track of development.With the development of the Internet and the improvement of people's living standards,museum culture and creation is not only an enrichment of culture,but also an extension of the museum's education and communication functions.It has become an important carrier of cultural communication and has played an important role in the cross-cultural communication of the Belt and Road Initiative.Cultural and creative products meet the material needs of the public,more of the spiritual needs of the public,and the public's thirst for cultural history;at the same time,it is a transmission of the museum's historical cultural spirit,historical value and artistic value,and it has become an inheritance and An important media for carrying forward the history and culture.This article takes the cultural and creative products of the Gansu Provincial Museum as the research object.Gansu Province is located in aprime area of ??the Belt and Road Initiative.It is an important gateway for China's opening to the west and a strategic base for subregional cooperation.The role of neglect.From the beginning of the cultural and creative work of the Gansu Provincial Museum to the present,it has also found a path suitable for its own development in the process of gradual exploration.The article is mainly divided into five parts.Through the literature analysis method,case study method and participation observation method,systematically study cultural and creative products and mass communication from the perspective of communication,and study the origin and development of cultural and creative products in the golden section of the “Belt and Road”.Analyze the development and dissemination of cultural and creative products of the Gansu Provincial Museum,unique communication characteristics and communication functions,and explore a new path for the development of cultural and creative products of the Gansu Provincial Museum,so that it can contribute to the spread of Chinese culture in the Belt and Road Initiative.