Research On The Development Of Cultural And Creative Products Of Hanyangling Museum

The museum collection serves as a bridge for communication.and the museum.as an institution for preserving and disseminating history and culture,has become an important part of connecting the public and realizing communication.With the support of relevant policies and documents in China,the development of museum cultural and creative products has become the consensus of all museums.It plays a positive role in the dissemination and promotion of museum culture,and can also expand the source of museum funds and increase the museum’s capital income.Although the development of museum cultural and creative products has achieved certain achievements,there are still problems that cannot be ignored in the development process.This paper takes the cultural and creative products of Hanyang Mausoleum Museum as the research object,and uses the research methods such as field research method and interview method to comb the resources of the museum cultural creative products,analyzes the status quo,and develops the museum cultural and creative products.The existing problems raise relevant countermeasures.The details are as follows:First of all,explain the related concepts involved in the article,and classify the cultural and creative products of the museum into educational,cultural.innovative and commemorative,and then divide it into original exhibitions with creative labor and educational society.Service projects,culturally creative derivatives,three categories.Secondly,it discusses the development status of cultural and creative products of Hanyang Mausoleum Museum,and divides its museum resources into four categories:human resources,library cultural relics resources,ruins resources,architecture and museum emblem resources,and divides the basic exhibition of Hanyang Mausoleum Museum into a permanent exhibition and Temporary exhibitions and social education activities are divided iinto permanent social education pro.jects and other characteristic social education activities.museum cultural creative goods are divided into book publications,Han Dynasty pottery complex imitation products and handicrafts.Han tea series,Wadang characters Eight categories,such as series and Han Dynasty food series.summed up the development concept and ideas of Hanyang Mausoleum Museum to exchange resources for the market,expand the development model,and shape the Han culture brand.T he development model is authorized development,cooperative development and independent development.Finally,the problems and related countermeasures in the development of cultural and creative producls of Hanyang Mausoleum Museum are summarized.In terms of original exhibitions there are low utilization rales of museum resources,a small number of temporary exhibitions.low participation in joint exhibitions,and the effect of display does not take into account the problems of vulnerable groups.In this regard,the author proposes to strengthen the utilization of museum resources and increase the number of temporary exhibitions.Suggestions for clearing the audience of the exhibition and expanding the exhibition service group;in the case of educational social service projects.there is a lack of relevant services for the development of niche groups,and the problem of homogenization is obvious.In this regard,the author proposes to make in-depth use of museum resources.For the development of related services for specific groups,enriching the types of educational activities and enhancing the competitiveness of foreign competition;in the case of derivative commodities,there are problems of insufficient use of museum resources,insufficient publicity,weak practicalit,y of products,and poor management.The author proposes to make rational use of museum resources,strengthen publicity,improve the practicability of goods,and improve management and management capabilities.