Research On The Innovation Of Relics And Museum TV Program

Cultural and cultural programs take cultural relics as the main carrier to display China's historical and cultural knowledge and inherit China's excellent traditional culture.But in recent years,wenbo class television program innovation transformation actively,there have been some new changes,emerge a batch of such as "I fix the cultural relics in the Forbidden City" "national treasure","national treasure if talking" "on the new,the Forbidden City," and so on programs with distinctive features,ratings and social awareness are improved,make the public find everything new and fresh.These innovative programs are worthy of our in-depth research and discussion,and their successful experience is summarized to guide the better development of cultural and cultural TV programs in China.Wenbo class television's innovation is the inevitable result of multiple factors driving,the first is the support of national policy,promote social culture changes,the external environment,such as the pressure of market competition,the second is the content,form and the dissemination way shortcomings need to improve,and willing to go to museum and economic technical support the objective condition of support of the masses.The reason that cultural and cultural TV programs can attract public attention and praise is that both the program production and the mode of communication are constantly innovating.On the creation concept of the program,it adheres to the concept of giving life to cultural relics,realizes the connection between ancient and modern through cultural relics,and interprets cultural relics in a balanced professional and popular way,so that the audience can establish a new understanding of cultural relics.In terms of the content of the program,we should adhere to the cultural first,change the previous similar programs to more highly praise the economic value of cultural relics,and explore the cultural connotation of cultural relics.At the same time,the program also began to focus on human feelings,more emphasis on the significance of cultural heritage,to establish the public's sense of identity to our national culture.In the form of the program,the younger way of expression is chosen,the story-oriented expression is intermingled with multiple narrative perspectives,and a variety of TV program forms are integrated,and finally technology is used to present the audiovisual aesthetic of the program.In terms of the communication mode of the program,it adopts the audience strategy of combining multi-age audiences and highlighting young native netizens,makes full use of socialmedia to interact with the audience,realizes the effective communication of the program through network linkage,and enhances offline publicity to develop IP derivatives to pursue the maximum effect of communication.Although cultural and cultural TV programs have been further developed through innovation,there are some bottlenecks and challenges,such as small market share and lack of competitiveness in the fierce program market.The content of the program is homogenized and the cultural relic relevance is weak.The insufficient publicity of the program also affects the development of the program to some extent.In view of these problems,it is suggested to improve from the following aspects: the program needs to establish brand awareness and increase the added value of the program;The exploration of cultural connotation should be further deepened and the balance of entertainment should be sought.Broaden the publicity channels and further strengthen the interaction with the audience.