| Chinese opera art has experienced hundreds of years of development and alternation.In the past half century,opera art and TV media have gradually merged,and TV opera programs have made great progress.China's TV drama program covers the main development features of theater communication and TV news communication,and gradually reflects new advantages and features on this basis.However,due to the differences between the two art forms,it also faces new problems.At present,the TV drama program has basically developed in the whole country.It undertakes the responsibility of carrying forward the excellent traditional Chinese culture and inheriting the essence of art,and also makes an important contribution to the development of China's TV art.However,with the rapid development of Internet technology and new media,traditional TV media are facing fierce competition.In this context,TV drama columns have to face more and more challenges.Only by accurately positioning the audience,seeking innovation and development,and understanding the consumer psychology and demand of TV audience for TV cultural products,can we achieve the unity of program content and form,and realize the win-win of social and economic benefits.The King of Drama master is a reality show competition program broadcast by Shanxi satellite TV which focks on the famous dramatists of all kinds in China.It gives full play to the unique advantages of Shanxi's rich opera culture,integrates the characteristic resources of national opera,and makes innovative attempts in the column mode and program positioning.This article has combed the basic situation of the program The King of Drama master in detail,analyzed its program content,program mode,audience group,communication effect,brand connotation and other aspects,summed up the innovation of The King of Drama master and the new path to enhance its competitiveness from multiple angles,and concluded that through the "drama based" TV expression,the modern media means should be fully used,The purpose of this paper is to provide reference for other similar programs,and to provide reference and thinking for researchers and practitioners of TV drama programs. |
